Commerce in Digital Marketing

Overview

Commerce in Digital Marketing at The Management College of Southern Africa (MANCOSA) will equip students with the skills to utilise technology to communicate products via social media platforms creating exposure to web design and development to analyse information to work in collaboration with technology specialists and web developers. The student will further engage with various mobile, online, search engines and social media platforms to establish an understanding of how technology can be utilised to market a business.

Outcomes

Upon successful completion of the Bachelor of Commerce in Digital Marketing, the student should be able to:

• Demonstrate an understanding of the relevant digital marketing principles, concepts and processes through Research

• Distinguish between the contexts and relationships of digital marketing and social media as part of an integrated approach to digital marketing communication

• Demonstrate knowledge relevant to the spheres of digital content development, search engine marketing, and mobile marketing

• Analyse digital marketing strategies and techniques to inform future marketing strategies as identified during market research

• Use traditional and digital marketing strategies to enhance brand visibility, accessibility and consumer behaviour

• Explain emerging trends in digital marketing and critically assess the use of digital marketing tools by applying relevant marketing theories and frameworks

• Analyse cross-cultural and ethical issues in globalised digital markets

• Utilise appropriate current technology and resources to locate and evaluate information needed to accomplish a goal, and then communicate such findings