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Advertising and Public Relations, Bachelor

  • Application Deadline
  • 48 months
Barcelona, Spain
Demand for experts in publicity and public relations is growing every day. Businesses and organisations always need professionals who can analyse social phenomena and manage appropriate communication policies in a creative environment, while being aware of the strategic role that communication plays in today’s world. 


Studies in Publicity and Public Relations offer future professionals a holistic vision of communications and prepare them to be creative project managers and communication consultants, consistently emphasising the critical skills and social commitment that are fundamental to this profession.

Because we live in an increasingly inter-connected world, the UIC enhances its educational offerings by incorporating the latest technologies and mastery of the English language into the curriculum.

The University’s facilities are equipped with cutting-edge equipment, and the international dimension of the coursework – through workshops, courses given in English, and meeting points featuring prominent figures in an international forum – are key to securing professional success in the future.

Career Opportunities:
  • Adman
  • Account executive
  • Strategic planner
  • Media Planner
  • Communication director
  • Manager of corporative identity and branding
  • Product manager
  • Creator of multimedia contents
  • Organizer of events and protocol
  • Responsible for media relations
  • Spokesperson
  • Lobbyist

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    240 ECTS
  • Languages
    • English
    • Spanish
  • Delivery mode
    On Campus

Programme Structure

Subjects in course 1
  • Advertising Language
  • Communication: Drafting and Writing
  • Emotional Marketing
  • Fundamentals of Human Communication I
  • General English
  • Information Theory
  • Media Companies
  • TV Set
  • Academic English Skills
  • Contemporary History
  • History of Ideas
  • Sociology
  • Television Communication
Subjects in course 2
  • Communication Theory
  • History and Theory of Public Relations and Advertising
  • Radio Communication
  • Workshop. Advertising Language
  • Written Engish
  • Digital Design
  • Economics
  • Institutional Communication
  • Media Law
  • Psychology
  • Soundtrack
For more information, please check our website.

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

We explain you the process that we recommend to get to study a degree or a double degree at UIC.

  • Meet the access vias
  • Complement the admission application
  • Provide documentation
  • Perform admission test
  • Formalize the enrollment
  • Pay the expenses of processing

Tuition Fee

  • International

    148 EUR/credit
    Tuition Fee
    Based on the original amount of 148 EUR per credit and a duration of 48 months.
  • EU/EEA

    148 EUR/credit
    Tuition Fee
    Based on the original amount of 148 EUR per credit and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Barcelona

  • 770 - 1360 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


The UIC offers various fellowships supported by both public institutes (MEC or AGUAR) as well as private UIC funds. For further information, please consult the corresponding department.

Financial aid

Each method of payment is subject to the financing conditions specific to each degree programme.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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