Business Administration (Marketing) Top Up (Hons) University of Bedfordshire

Overview

The B.Sc. in Business Administration (Marketing) Top Up (Hons) at the University of Bedfordshire is tailored for individuals who have previously completed two years of undergraduate-level study in a related field. This one-year, full-time course is designed to deepen your understanding of business and marketing principles, preparing you for a successful career in the dynamic business landscape.

Why Business Administration (Marketing) at University of Bedfordshire?

The University of Bedfordshire is renowned for its commitment to providing high-quality education and support. The Business School is recognised for its strong industry connections and research-active faculty, ensuring that students receive a robust education that is both theoretical and practical. The university's facilities are designed to enhance learning, featuring modern teaching spaces that mimic real-world business environments. This immersive approach helps students develop the skills necessary to thrive in various marketing roles.

Tuition Fee Breakdown

The tuition fees for the B.Sc. in Business Administration (Marketing) Top Up (Hons) are as follows:

• National students: £9,535 per year
• International students: £16,800 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The course curriculum is designed to provide a comprehensive understanding of marketing and business operations. Key units include:

• Global Marketing Strategy
• New Advancements in Business
• Strategic Management for Business
• Topical Marketing Communications Practice

These modules are strategically crafted to equip students with the necessary skills to analyse and implement effective marketing strategies in various contexts.

Careers with Business Administration (Marketing)

Graduates of this programme can pursue a variety of career paths in the marketing field. Potential roles include positions in integrated brand communications, advertising, client-side brand management, business-to-business marketing, and marketing roles within not-for-profit organisations. The course also prepares students for further academic pursuits, such as specialised Master's programmes in Marketing or Digital Marketing.

With a focus on employability, students will engage in real-life case studies and industry interactions, enhancing their readiness for the workforce. The university's strong connections with industry professionals provide invaluable networking opportunities, helping graduates transition smoothly into their chosen careers.