Overview

Or perhaps you noticed that your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to lead us to what we are looking for.

In this Marketing and Global Media and Communication (Double Major) from Murdoch University, you will learn about different kinds of marketing including social media, content, digital, influencer, traditional and more. See marketing theory brought to life through case studies and your work with actual clients to develop real marketing plans. You will graduate with a solid portfolio of work, access to future employers and the experience you need to launch an exciting career.

Career Opportunities

Brand Manager
Content Marketer
Digital Marketer
Market Research Analyst
Marketing Account Manager
Marketing Consultant
Product Manager

Why Kaplan?

Kaplan Singapore is your Lifelong Integrated Learning Partner. With over 500 academic programmes for higher learning and professional certification courses for skills development, we provide opportunities for you to always stay relevant.

Through our commitment to industry relevance and continuous innovation, you are well-placed at Kaplan to gain necessary knowledge and skills, allowing you to chart your own learning path to succeed in your pursuit of educational and career goals.

Programme Structure

Courses include:

Business Analytics
Consumer Behaviour
Cross Cultural Marketing
Digital and Social Media Marketing
Marketing Research and Analysis
Services, Relationship and Retail Marketing

Key information

Duration

Full-time
- 16 months

Start dates & application deadlines

Starting 2025-08-01 00:00:00

Apply anytime.
Starting 2026-01-01 00:00:00

Apply anytime.
Starting 2026-05-01 00:00:00

Apply anytime.

More details

All applications must be submitted to Kaplan Higher Education Academy at least 6 weeks before the start of each intake.

Language

English

TOEFL^® IBT

73

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Delivered

On Campus, Blended

Campus Location

Singapore, Singapore

Disciplines

Communication Studies Marketing View 22 other Bachelors in Marketing in Singapore

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

73

Schedule TOEFL®

Other requirements

General requirements

Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme. The programme can be completed in 16 months instead of 28 months and applicants have the option to enrol for either Single or Double Majors.

The Bachelor’s Degree programme accepts a wide range of qualifications with advanced standing.

These include:

Polytechnic Diploma
Kaplan Diploma
Private Diploma, Advanced Diploma, ACCA or other equivalent qualifications will be assessed on a case-by-case basis.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Kaplan Singapore and/or in Singapore, please visit Student Insurance Portal.

Tuition Fee

To always see correct tuition fees

International

25636 SGD/year

Tuition Fee

Based on the tuition of 34182 SGD for the full programme during 16 months.
National

21917 SGD/year

Tuition Fee

Based on the tuition of 29223 SGD for the full programme during 16 months.

National:

S$29,222.90 payable in 4 instalments (14 units with exemptions)
S$29,560.80 payable in 4 instalments (16 units)

Living costs for Singapore

1878 - 3880 SGD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing and Global Media and Communication (Double Major).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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