Overview

Public relations (PR) and marketing communications are fascinating, fast-moving fields that offer many rewarding career opportunities. Thanks to modern media and the voracious consumer appetite for digital content, they are constantly evolving and on this course you will enjoy frontline professional experience and tuition informed by cutting-edge scholarship.

What you'll study

This Public Relations and Marketing Communications (Hons) course at Queen Margaret University gives you an unrivalled opportunity to study two closely aligned disciplines: PR and marketing. Organisations often take an integrated approach to communication, bringing together these two disciplines to help drive success. PR manages relationships with a range of stakeholder groups including employees, the government and the media and marketing focuses on relationships with the customer.

You will gain practical experience of developing strategic PR and marketing communication solutions for live clients, creating authentic digital content for a range of social media platforms. You will find out how organisations use video, photography, blogs and podcasts to drive their marketing, and how you can help them do it better. You will undertake original research to inform decision making, and measure the effectiveness of campaigns using a range of analytics.

Students gain a wealth of experience through a work placement as well as having the opportunity to study abroad at one of our partner institutions (subject to availability).

Careers

There is high demand in the industry for graduates with the skills that we teach on this course. You will build strong links with real-world clients across the four years. You will be ready to make your mark in a wide range of career roles, including PR officer, digital strategist, marketing executive, publicity and promotions executive and events manager.

There are PR and marketing specialists in almost every field you can imagine: from national government to charities, finance firms to whisky companies, and tourist organisations to universities.

Programme Structure

Modules include:

Media Industries
Studying Media and Communications
Digital Content Creation
Media Production: Skills and Techniques
Media Production: Video Project
Popular Media Cultures

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2025-09-16 00:00:00
- Apply before 2025-06-30 00:00:00

Language

English

Credits

360 alternative credits

Delivered

On Campus

Disciplines

Marketing Public Relations View 51 other Bachelors in Public Relations in United Kingdom

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Queen Margaret University and/or in United Kingdom, please visit Student Insurance Portal.

Other requirements

General requirements

Scottish Higher: Standard - BBBB, Minimum - BBCC
A Level: BCC
Irish Leaving Certificate: H2 H2 H3 H3
International Baccalaureate: 28 points
International: IELTS of 6.0 with no element lower than 5.5
Required subjects: English or Media Studies preferred at Higher/ A Level. English required and Maths preferred at Nat 5/ GCSE.

Tuition Fee

To always see correct tuition fees

International

8000 GBP/year

Tuition Fee

Based on the tuition of 8000 GBP per year during 36 months.
National

1820 GBP/year

Tuition Fee

Based on the tuition of 1820 GBP per year during 36 months.

RUK+: £9,250/year

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Public Relations and Marketing Communications (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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