Business Administration (Hons) Entrepreneurship

Overview

Entrepreneurship involves the prescience and willingness to assume risk, identifying business opportunities and using innovation to create value and wealth for all involved. A strong demand for those with entrepreneurial skills exists within the corporate sector and among innovative and fast-growing organizations. 

Upon completion of the Business Administration (Hons) Entrepreneurship program from University Teknologi Mara, students can develop skills that could enable them to start a small business or develop an existing business; become a business consultant or enter into managerial-level employment.

Among the entrepreneurship courses offered are New Venture Creation, Franchise Management, e-Commerce, Small Business Management, Business Planning, Strategic Marketing Management, and Innovation Management. Since this programme emphasizes skills in entrepreneurship, the students are also trained in information technology, presentation skills, human resource management, and they are required to undergo practicum in related organizations, especially the small and medium sized enterprises (SMEs).Graduates of the Bachelor of Business Administration (Hons.) Entrepreneurship can find careers in the areas of business management, business analysis, business consultants and as an owner-manager of their own business.

This program covers

• New Venture Creation
• Franchise Management
• Managerial Economics
• Digital marketing
• Small Business Management
• Corporate Entrepreneurship
• Business Planning
• Innovation & Technology Management
• Entrepreneurship Workshop