Tourism Management (Hons.)

Overview

Programme Description

The Tourism Management (Hons.) programme at University Teknologi Mara started with Diploma in Tourism Administration, followed by Certificate in Travel Operation in 1985 and since, the programme has been and will continue to produce and supply quality tourism graduates to meet the growing employment demand and needs in the tourism industry.

This programme concentrates on broad coverage of tourism industry that includes computerized fares and ticketing, event management, park and recreation, e-tourism, human resources, sales and marketing, and professional development. Served by qualified lecturers with PhDs and Masters in Tourism, this programme prepares the graduates a wide array of professional careers in travel agencies, private clubs and resorts, conference centres and airline industries. Apart from the programme offered, the faculty is the first education institution in Malaysia that uses the Online Reservation System (ORS) in class learning and training purposes that is in line with the need for a paradigm shift from traditional classroom learning to real-time hands-on practice. The Online Reservation System is accessible by students for training purposes. Since UiTM is the only Institution of Higher Learning in Malaysia that has the access to use the online (real-time) facility, the programme prepares the students with a hands-on training and access to the real-time online ORS system facilities and ability to master the basic reservation and ticketing procedures.

This program meets the requirement or standard set by the Ministry of Education Malaysia, Malaysian Qualifications Agency (MQA), "Program Standard: Hospitality and Tourism", as well as meets the university's philosophy in general and the departmental objectives of the faculty in particular. It is also structured to be more in line with current needs; and apply the latest methods of learning online through "blended learning" for some appropriate courses. Improvement of the existing curriculum has been done based on the feedback of stakeholders such as industry, universities/colleges and UiTM’s Alumni.

The curriculum offers a balance between knowledge and practical application to ensure that students are well equipped with knowledge and hands-on experience, hence able to obtain immediate employment in the hospitality industry upon graduation. In addition, the industrial training programme will provide students with valuable experience, which will assist them in their career planning as well as full time job opportunities. Through its strong curriculum design that involves participation from the industry and various stakeholders, students will have an exciting career opportunity at management, supervisory and administrative positions in the tourism industry.