Media and Communication Studies

Overview

The BA Media and Communication Studies programme at Xi'an Jiaotong-Liverpool University is a comprehensive programme consisting of three pathways (digital media, journalism and PR, and film studies) that enables you to engage critically with a diverse range of media practices.

The media have profound effects on human behaviour and social interactions. This programme takes an in-depth look at these effects, providing you with the knowledge and skills to become an informed, tech-savvy and versatile media researcher and user, able to expertly and confidently navigate the increasingly competitive job market of media industries.

You will explore a wide variety of media phenomena, situating them in a historical, socio-cultural and economic context and developing conceptual frameworks to interpret them. The programme will foster both your creativity and an analytical mindset, which you will apply in academic assignments and practical projects. You will acquire a global, critical outlook that will boost your employability and you will understand yourself and the world around you better. The programme offers you the choice of studying at the University of Liverpool for the last two years of the degree.

Career

Graduates of this programme are well-equipped to pursue careers in the media, cultural and creative industries. Typical employers include publishing, broadcasting and film companies, PR consultancies, advertising agencies, marketing organisations and higher education institutions, to name only some of the many possible career options. The programme also offers a solid foundation for further study.