Marketing Fundamentals

Overview

Marketing Fundamentals  from Conestoga College  is ideal for those self-employed looking to learn the fundamentals to market their business or employed and looking to add a new skill set to advance in a career. 

Students at Marketing Fundamentals from Conestoga College will:

• Outline marketing processes, activities, and considerations and the role they play in achieving organizational objectives

• Apply integrating marketing communication related to promotional mix, consumer behaviour, and other approaches to capture the attention of intended target markets

• Apply principles of finance including simple and compound interest, simple and general annuities, bonds, and cost benefit analysis, to support business practices.

• Utilize social media tools and techniques to connect with consumers

• Design and manage multiple market channels and related relationships based on environmental scan analysis