36 months
18900 GBP/year
9250 GBP/year
Tuition fee
Apply date
Start date


Explore an authentic blend of marketing and international business knowledge and methods designed to give you leading-edge opportunities in the highly competitive world of business. Our International Business and Marketing (Hons) programme at Keele University draws on seminal thinkers, practitioners and world famous companies and industries.

Visit the official programme website for more information


International Business will help you to appreciate the diversity of international work cultures and acquire the skills to help manage them. You’ll learn about the global business environment, international business strategies, supply chains and cross-cultural management. In Marketing you will learn how to plan and implement successful marketing strategies.

There are exciting opportunities to explore branding and digital marketing and how to implement these in the context of international business. There’s also a firm grounding in the wider social context of organisation and a broad reflection on the ethics of business and marketing. The variety of optional modules available on this course will also enable you to further develop your skills and insights.


The International Business and Marketing (Hons) programme at Keele University   will help you to acquire a wide range of skills to bring to the global employment market. In particular, a solid understanding of business and marketing in the global context.

Careers open to you include management consultancy, sales, logistics or marketing.

Many different types of organisation recruit International Business and Marketing graduates, not just commerce and industry but also health services, local and central government, charities and educational establishments. Alternatively, you might choose to use your transferable skills in an indirectly related career of your choice. You could also choose to go on to study for a postgraduate qualification in either subject.

Previous employers 

Our graduates have gone on to work at:

  • Connect Futures
  • Dow Jones
  • HSBC
  • National Express Limited

Programme Structure

Courses include

  • Management in Context
  • Marketing Principles
  • Global Business Environment
  • Consumer Behaviour
  • Quantitative Methods
  • Academic English for Business Students

Key information


  • Full-time
    • 36 months

Start dates & application deadlines


360 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • A Level requirement - BBC

  • GCSE: Maths at C (or 4), English at C (or 4)

  • BTEC requirements DMM

  • International Baccalaureate: 29 points

  • Access to HE Diploma- Obtain Access to Higher Education Diploma with 112 UCAS Tariff points including a minimum of 15 Level 3 credits at Distinction.

Tuition Fee

To alway see correct tuition fees
  • International

    18900 GBP/year
    Tuition Fee
    Based on the tuition of 18900 GBP per year during 36 months.
  • National

    9250 GBP/year
    Tuition Fee
    Based on the tuition of 9250 GBP per year during 36 months.

Living costs for Keele

660 - 1140 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


The following scholarships may be targeted at specific countries, subjects and talent areas. In some cases you may be required to make an independent application, for others the scholarship will be awarded automatically.


£2,500 per year for students exceeding published entry requirements.


£1,000 per year for students who are nationals of the least developed, low and lower middle income countries (as defined by the World Bank).


Keele University is certified to award Federal Stafford and PLUS loans. Federal Direct Loans are provided by the US government.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

International Business and Marketing (Hons)
Keele University


Go to your profile page to get personalised recommendations!