Bachelor On Campus Online

Business (Marketing) (Pathway to Master of Management (Tourism and Event Management))

University of South Australia

36 months
32600 AUD/year
Tuition fee
Apply date
Start date


This 3+1 Business (Marketing) (Pathway to Master of Management (Tourism and Event Management)) program from University of South Australia allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years.


As part of this Business (Marketing) (Pathway to Master of Management (Tourism and Event Management)) degree from University of South Australia, you will develop practical marketing management skills, explore consumer psychology and learn the scientific laws of brand growth. Your lecturers will be the experts who advise brands like Procter & Gamble, CBS and Nestlé.

Learning outcomes

In the Master of Management (Tourism and Event Management) degree, you will learn contemporary management skills and study areas such as project management and the principles and practice of tourism. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.

Employers value graduates who can apply theory to real industry challenges. Throughout your degree, you will be immersed in real-world challenges and have access to practical-based electives including industry internships, simulation projects and our entrepreneur-based course Startup Studio, which teaches you how to bring a business concept to life. You will also benefit from other experience-based learning opportunities, including overseas study and business mentoring. Our summer and winter schools also offer exciting study and learning opportunities.

What you'll learn

Your undergraduate degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. 

In your marketing specialisation you’ll then focus on areas such as:

  • consumer behaviour
  • marketing analytics
  • advertising
  • branding

Your postgraduate degree will advance your knowledge and skills in contemporary management practice. You will develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. You will learn how to effectively manage organisations and achieve key business objectives.

You could consider careers such as:

  • Account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications
  • Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
  • Business development manager: sales planning; account management; relationship building; developing business plans; marketing initiatives
  • Fundraising and development officer: organising events and campaigns to raise money and donations; raising awareness using marketing tools and platforms; coordinating and managing relationships with trusts, philanthropic foundations and donors
  • International marketer: using an understanding of global market trends to maximise market share and profits; developing products to meet international demands; establishing competitive and profitable pricing strategies
  • Market researcher: coordinating research projects; investigating market activity; analysing published data and statistics; evaluating past performance and assessing future trends; commissioning surveys
  • Marketing coordinator: promoting products or services by developing and implementing marketing and advertising campaigns; tracking and evaluating performance data; coordinating events; copywriting for a number of promotional channels
  • Marketing insights analyst: interpreting data and reporting on it; making recommendations based on research findings; applying qualitative and quantitative techniques to interpret data
  • Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets
  • Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
  • Events and exhibitions manager: managing and coordinating collection changeovers and exhibitions at arts organisations; managing contractors and budgets; collaborating with designers and liaising with artists
  • Event manager: using strong organisational and project management skills to deliver successful, cost-effective events; managing staff and suppliers; booking venues, facilities and equipment; marketing and promotion; analysis and reporting on event performance
  • Hotel manager: overseeing daily hotel operations; planning and supervising staff activities; ensuring the smooth and profitable running of business; strategic planning and reporting; communicating effectively with employees, customers and suppliers
  • Tourism policy manager: overseeing the development of policy and research papers, major industry reports, submissions and responses; engaging with stakeholders such as industry and the general public and maintaining these networks; monitoring and reporting; developing government or stakeholder relations strategies

Programme Structure

Courses include:

  • Marketing Principles: Trading and Exchange
  • Principles of Economics
  • Business and Society
  • Accounting for Business
  • Marketing Analytics
  • Consumer Behaviour

Key information


  • Full-time
    • 36 months

Start dates & application deadlines

More details

There is no closing date for submitting your application.


108 alternative credits


On Campus, Online

Academic requirements

GPA admission requirements GPA

Other requirements

General requirements

  • CRICOS CODE 080916D
  • Qualify for the South Australian Certificate of Education (SACE), and achieved a competitive Selection Rank (ATAR), or
  • Complete secondary qualifications equivalent to SACE, or
  • Complete the International Baccalaureate Diploma with a minimum score of 24 points
  • Admission Requirements by Country
  • Eynesbury FSP: 330
  • German Abitur: 3.5
  • India (best 4): 65
  • Kenya KCSE (average): B+
  • Malaysia STPM (best 3): 6
  • Malaysia UEC: 30
  • Norway GPA: 3
  • Pakistan HSSC: 85
  • Sri Lanka A Levels (best 3): 7
  • Sweden GPA: 13
  • UK Board GCE A Levels/HK Board: 7
  • Vietnam: 7.5
  • Australia: 70
  • Bangladesh HSC: 4
  • Canada High School (OSSD): 65
  • IB (best 6): 26
  • USA SAT (1600): 1110
  • HKDSE: 16
  • Nepal NEB: 2.61

Tuition Fee

To alway see correct tuition fees
  • International

    32600 AUD/year
    Tuition Fee
    Based on the tuition of 32600 AUD per year during 36 months.

Domestic: Commonwealth Supported

Living costs for Adelaide

1328 - 2474 AUD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Business (Marketing) (Pathway to Master of Management (Tourism and Event Management))
University of South Australia


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