Business (Marketing)

Overview

Digital technology is changing the marketing landscape which means it's an exciting time to join the industry. With a focus on providing leading-edge marketing knowledge and real industry experience, this Business (Marketing) program from University of South Australia is a versatile degree that will prepare you for a wide range of careers.

What you'll learn

With a focus on providing leading-edge marketing knowledge and real industry experience, UniSA Online’s Bachelor of Business (Marketing) is a versatile degree that will prepare you for a wide range of careers.

This degree gives you a solid understanding of business fundamentals before moving into your marketing specialisation, where you’ll focus on areas such as consumer behaviour, market research and analysis, as well as advertising and brand management.

As a graduate, you’ll come out with the skills to make smart marketing decisions - you'll learn to communicate with different target audiences, create strategies to grow revenue, build customer loyalty, as well as analyse brand performance and advertising metrics.

Throughout your studies, you'll learn via real case studies, consumer purchase data and the latest research from some of the world’s largest brands - so your degree is highly relevant and valued by industry.

Become a social media expert

Elevate your communications career with social media skills. Learn to develop and implement social media campaigns to gain followers and create conversations with your audiences. Write engaging online content, create content calendars and develop social media schedules.

Choose the following courses as part of your elective sequence to graduate with a minor in social media:

• Introduction to social media
• Content creation for media
• Media Law and Ethics
• Social Media Engagement

Study hours

Studying 100% online means you can engage with course materials at your own pace, whenever it suits you – there is no need to be online at a particular time. It’s flexible around your life so you can control your study schedule week by week. As a general rule, we recommend 10 to 15 hours of study a week for each course.

A UniSA Online Marketing degree can help you pursue the following careers:

• Market analyst:
• perform research and gather data to help a company market its products or services; gather data on consumer demographics, preferences, needs and buying habits; monitor and forecast marketing and sales trends, measure the effectiveness of marketing activities and strategies; and devise methods for collecting data, such as surveys, questionnaires and opinion polls.
• Media planner:
• combine creative thinking with factual analysis to develop effective marketing campaigns; identify the best mediums for building brand awareness and increasing sales; undertake research and analyse data using specialist industry resources; identify target audiences and analyse their characteristics, behaviour and media habits; and manage client relationships.
• Brand manager:
• plan and develop marketing strategies to increase the value and performance of a specific brand, service or product; monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered; and create brand style guidelines for an organisation.
• Digital marketer:
•  develop and manage digital marketing campaigns and projects; optimise website content for best SEO results; manage reporting dashboards, paid search and marketing automation strategies; and develop social media strategies for an organisation.
• Marketing and communications officer:
• plan, develop and produce marketing and communication materials for online and print; monitor social media activity and respond to comments and enquiries; write and distribute media releases; develop reports and track ROI for marketing and advertising campaigns; develop eDM communications and landing pages; and ensure all marketing activities align with an organisation’s brand style guide.