Sport Media (Hons)

Overview

The sports management element of the programme will allow you to learn about development and management of the structures and environments in elite sport and the governance and administration of sport at a national and international level. This component is designed to give you a grounding in how professional sport is financed and an opportunity to examine the areas where sport media, business and marketing overlap.

You will gain a fundamental understanding of how the sport media industry is organised from a local, national and global perspective, from TV coverage to broadcast rights, to the structure of professional teams and tournaments. You will acquire an appreciation of the sport consumer; this will include the consumer as a fan, both at the game or online, and as a participant.

We aim to help establish the guiding principles of what it takes to break into, survive and thrive in the industry today. Concepts such as ethics, media law, image rights, digital storytelling and sport on social media platforms will be explored alongside your own personal and professional development, not only in a media sports context but also in a way that will enable you to take your knowledge and skills into other sectors as well. The Sport Media (Hons) degree at Cardiff Metropolitan University programme will provide you with a well-defined, contemporary foundation on which you can build your career.

Careers

• Students who have graduated from the Sport Media programme will be expected to go on to work in careers both within and beyond the Sport Media, Marketing, Communications, Digital Media and Broadcast Industry.

• Graduates from our Sport Broadcast MSc are now working in the professional sport media industry with BBC Sport, Sky Sports, LiveWire Sport and Cardiff City.