Overview

An ever increasing number of organisations are embracing digital marketing platforms in order to enhance and support their core marketing communications objectives. As such digital marketing management has evolved from a peripheral element of organisational marketing to a pivotal 'must do' activity. Employers from all sectors of business are seeking out graduates with digital marketing skills in an endeavour to facilitate this knowledge base within their organisations. You will learn a wide range of key digital marketing tools and techniques including Digital Analytics, Search Marketing: Content and SEO & PPC and Mobile and Social Marketing.

Becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to gain employment in the marketing industry and has a great reputation for its vocational orientation. Upon graduating you will have a wide base of digital, marketing and management knowledge in what marketers say will be the most important knowledge capabilities in five years: Digital Marketing, Branding, Marketing communications, Global and International Marketing, PR and Corporate Reputation. The BA Digital Marketing Management (Hons) degree at Cardiff Metropolitan University will also enable you to use this knowledge to create a joined-up digital marketing plan.

Careers

During this course you will develop the key skills and understanding required for business with specialism in marketing management central to all business functions. On successful completion of the course you will have the skills to gain a position in:

Digital Marketing
Mobile Marketing
SEO Account Management
Web Analytics
Search and Social Media
Web Content Management
Digital Creative Development
Marketing Communications

Programme Structure

Courses include:

Creative Digital Marketing Communication
Digital Analytics - Web, Mobile & Marketing
Digital Consumer Behaviour
Digital Marketing in Practice
Search Marketing: Content, SEO + PPC
Managing Marketing Performance and Law
Mobile and Social Media Marketing
Sports, Events and Sponsorship Marketing
International and Global Marketing in a Digital World
Digital Content, Copyright and Creativity
Account Management for Marketers

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2024-09-25 00:00:00
- Apply before 2024-06-30 00:00:00

Language

English

IELTS

6

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TOEFL^® IBT

72

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Credits

360 alternative credits

Delivered

On Campus

Disciplines

Digital Media Digital Marketing Marketing Management View 261 other Bachelors in Digital Marketing in United Kingdom

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6

Schedule an IELTS test!

TOEFL^® IBT

72

Interested in an IELTS preparation course? Get started here

Other requirements

General requirements

Five GCSE passes including English Language and Mathematics at grade C or above (grade 4 or above for applicants holding newly reformed GCSEs in England), plus 112 points from at least 3 A levels (or equivalent). Typical offers may include:

112 points from at least 3 A levels to include grades CC; Welsh Baccalaureate – Advanced Skills Challenge Certificate considered as the third subject
QCF BTEC Extended Diploma Distinction Merit Merit
112 points from the Irish Leaving Certificate at Highers to include 3x H2 grades. Higher level subjects only considered with a minimum grade H4
112 points from Scottish Advanced Highers to include grades DD. Scottish Highers are also considered, either on their own or in combination with Advanced Highers
112 points from the Access to Higher Education Diploma

Tuition Fee

To always see correct tuition fees

International

15000 GBP/year

Tuition Fee

Based on the tuition of 15000 GBP per year during 36 months.
National

9000 GBP/year

Tuition Fee

Based on the tuition of 9000 GBP per year during 36 months.

Living costs for Cardiff

628 - 1066 GBP /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Digital Marketing Management (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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