Marketing (Hons), B.A. | University of Portsmouth | Portsmouth, United Kingdom
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Marketing is about so much more than advertising. Through this Marketing (Hons) degree  at  University of Portsmouth you'll understand what makes a brand, you'll develop a new product, learn how to understand consumer psychology and improve your ability to make a sale.

Visit the official programme website for more information



Marketing is a key part of every business and this degree looks closely at how marketing works with other specialisms such as finance, operations and public relations. When you finish this degree you'll have a deep understanding of how marketing interacts with all the working parts of a business and you'll be able to apply your skills as a marketing specialist in any sector that interests you.

Course highlights

  • Explore all the key concepts of marketing, sales, digital marketing, brand and advertising and then focus on the areas that really interest you as the course progresses
  • Apply your learning in a 1-year paid work placement, or through working with a real client in our marketing consultancy module
  • Get additional certifications in tools, software and specific skills like SEO, Google Ads and Google Analytics as part of your degree
  • Learn to interpret data to inform your decisions and present that data to a variety of different audiences
  • Benefit from expert industry speakers, from companies such as O2, TK Maxx and Gartner
  • Learn from teaching staff who have worked in the industry and are actively researching the rapidly changing world of marketing

Careers and opportunities

You'll graduate from this course with projects and certificates to demonstrate your competence with tools and you'll have real-world experience to talk about in interviews. That experience might be through a work placement, or through our marketing consultancy project module.

You'll also have an understanding of business and how the marketing function fits into business, which is a skill you'll be able to apply to any sector that interests you.

Previous graduates of this course have secured jobs such as:

  • marketing executive
  • social media account manager
  • advertising planner
  • ecommerce trading executive
  • international project manager
  • customer relationship executive
  • field marketing executive
  • operations manager: sales and marketing
  • recruitment consultant

Previous graduates of this course have gone on to work for companies such as:

  • Microsoft
  • Sky
  • BMW Financial Services
  • FatFace
  • Quintessentially (luxury lifestyle management)
  • Pendragon (automotive)
  • Blue Reef Aquarium
  • Immediate Media Co. (content and platforms)
  • The Bank of England

Programme Structure

Core Modules

Business Operations and Systems Management – 20 credits

Develop knowledge and understanding of the role and process of operations management in contemporary business.

Managing People in Organisations – 20 credits

Study the relationship between theory and practice within an organisational context.

Marketing Principles And Practice – 20 credits

An introduction to the discipline of marketing and the main tools and models used in marketing decision making.

Consumer Insights – 20 credits

Develop your understanding of the fundamentals of market/consumer research and consumer buying behaviour.

Business Accounting – 20 credits

Study accounting as it relates to the financial management of a business entity.

Discovering The Marketing Professional  – 20 credits

The opportunity to further discuss and apply the knowledge and understanding gained from other first year modules to a real scenario.

Key information

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.
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IELTS admission requirements IELTS


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS

Other requirements

General requirements

120-128 points from 3 A levels, or equivalent.

Tuition Fee

Visit official programme website

Living costs for Portsmouth

710 - 1099 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Marketing (Hons)
University of Portsmouth


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