Overview

Marketing is a fascinating blend of behavioural science and creativity. Businesses need strategies to engage with potential clients and meet the organisation’s business goals for their products or services, and consumers need the information that helps them make decisions about which product or service is right for them.

As a marketing professional, you will know how to engage an audience through strategies that embrace creative approaches and targeted media channels, and help business to differentiate their products and services in the marketplace.

In the Marketing Major (BCom) programme from Curtin University , you’ll learn about consumer behaviour and the mix of advertising, digital and social media, sales strategies, public relations, and events that marketers can use to engage consumers.

Careers

Brand manager

Content marketer

Digital marketing manager

Marketing strategist

Product marketing manager

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Programme Structure

Courses include:

Consumer Behaviour

Integrated Marketing Communications

Marketing Across Borders

Managing Social Media Platforms

Digital Marketing and E-Commerce

Marketing Intelligence

Check out the full curriculum

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Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-02-24 00:00:00
- Apply before 2026-02-03 00:00:00 , National
Starting 2026-07-21 00:00:00
- Apply before 2026-07-09 00:00:00 , National

More details

International students deadline: For countries listed separately on the website, 10 weeks before start date. All other countries, 5 weeks before start date.

Language

English

IELTS

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PTE Academic

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TOEFL^® IBT

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Credits

200 alternative credits

Delivered

On Campus, Online

Campus Location

Dubai, United Arab Emirates
Kalgoorlie-Boulder, Australia
Miri, Malaysia
Singapore, Singapore
Perth, Australia
Saint Pierre, Mauritius

Disciplines

Marketing Commerce View 21 other Bachelors in Marketing in United Arab Emirates

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

Free IELTS Mock Tests!

PTE Academic

Schedule a PTE test!

TOEFL^® IBT

Schedule TOEFL®

Check IELTS test dates and locations. Book an IELTS test now!

Other requirements

General requirements

CRICOS code: 013905G

Completed year 12 in Australia or overseas in the past two years, or

Completed TAFE or VET studies in the past two years.

This course has a guaranteed ATAR of 70

Portfolio entry is available for those who can demonstrate equivalence to Curtin’s ATAR entry through the submission of a portfolio that includes evidence of your academic achievements, qualifications and ability.

If you don’t meet our minimum admission criteria, the UniReady Enabling Program can help you qualify for entry into a range of undergraduate courses.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Curtin University and/or in your country of interest, please visit Student Insurance Portal.

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Tuition Fee

To always see correct tuition fees

International

35780 AUD/year

Tuition Fee

Based on the tuition of 35780 AUD per year during 36 months.
National

17000 AUD/year

Tuition Fee

Based on the tuition of 17000 AUD per year during 36 months.

Australian and New Zealand students: Commonwealth supported

Living costs for Dubai

5300 - 9200 AED /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

This programme is taught in different countries. Which country are you interested in?

Country 1

Australia
Malaysia
Mauritius
Singapore
United Arab Emirates

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing Major (BCom).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student insurance

Make sure you meet all requirements

Tuition Fee

International

National

Living costs for Dubai

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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