Visual Communication Design

Overview

Students develop technical proficiency and design expertise in the organization of imagery and typography to communicate information in two-dimensional and three-dimensional forms using interactive media, environments and motion design. Students produce work for print, video, screen and interactive experiences, as well as package design, exhibition design and environmental wayfinding.

This Visual Communication Design program from Kent State University leads to a professional degree and focuses on intensive work in the visual arts. The B.F.A. degree consists of approximately two-thirds of the coursework in the creation and study of the visual arts, with the remainder in liberal/general studies. Because of the greater emphasis on upper-level studio courses, the B.F.A. degree allows students an opportunity to build greater expertise in a given area of the field. The B.F.A. degree is for students planning to pursue a career in visual communication design and want to leave Kent State with a strong portfolio.

Learning Outcomes

Graduates of this program will be able to:

• Demonstrate an understanding of the ethics (and legal issues) closely associated with fields of visual communication.
• Demonstrate an understanding of traditional hands-on skills relative to craftsmanship.
• Demonstrate an understanding of the basic use of digital technologies as they relate to their areas of study.
• Demonstrate an ability to create visual response to communication problems, including understanding of hierarchy, typography, aesthetics, composition and construction of meaningful images.