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Fashion Management & Marketing, B.A.

  • Application Deadline
  • 36 months
Canterbury, United Kingdom
The fashion industry is dynamic, highly competitive and important to the growth and development of the global economy – so it needs graduates who can respond creatively and effectively to its constantly evolving challenges and opportunities.
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This innovative, award-winning course has strong industry links and moves in tandem with a fast paced fashion world, providing you with up-to-date knowledge, excellent transferable skills and a high employability rate.

On this course you’ll be introduced, from the start, to a wide range of possible career paths, including buying and merchandising, PR and marketing, branding and visual merchandising. With this comprehensive experience across Fashion Management & Marketing and creative business skills, our graduates are perfectly positioned to embark on a career in the fashion industry.
Promoting creative thinking within a commercial context, the course focuses on the realities of the fashion industry and places emphasis on strategic planning.
You’ll develop skills in buying, merchandising, fashion forecasting, management strategies, PR and marketing, economic and business development.
This course will enable you to develop industry standard communication skills through report writing, graphic presentation and professional pitches.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 36 months
  • Credits
    360 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Course modules
  • Fashion Marketing
  • Fashion Branding and Promotion
  • Fashion Buying and Merchandising
  • Fashion Management 1&2
  • Forecasting and Fashion Futures
  • Visual Merchandising and Experiential Retailing
  • Professional Practice and Industry Placement
  • Study Abroad (optional)
  • Strategic Research
  • Trend Forecasting and Concept Development
  • Strategic Implementation and Career Planning

English Language Requirements

You need the following IELTS score:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test

General Requirements

Entry requirements

The standard entry requirements* for this course are:

One of the following:

  • 112 new UCAS tariff points (equivalent to 280 old UCAS tariff points), see accepted qualifications
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4)
  • Distinction, Merit, Merit at BTEC Extended Diploma (Level 3)
  • Merit at UAL Extended Diploma (Level 3)
  • 112 new UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject.

And four GCSE passes at grade A*-C and/or grade 4-9 including English (or Functional Skills English/Key Skills Communication Level 2)

Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.

Tuition Fee

  • International

    13540 GBP/year
    Tuition Fee
    Based on the original amount of 13540 GBP per year and a duration of 36 months.
  • EU/EEA

    9250 GBP/year
    Tuition Fee
    Based on the original amount of 9250 GBP per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Canterbury

  • 660 - 1140 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


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