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Overview
Students are taught to research, propose, plan and execute projects and campaigns strategically and are taught to use graphic designing and video editing software applications, such as In-Design, Adobe Photoshop, Adobe Illustrator and Final Cut Pro.
The Mass Communication (Advertising and Brand Management) (Hons) programme at Taylor's University also has five elective modules which allow the students to learn modules across programmes and faculties to produce well-grounded graduates and increase their marketability in the industry. Taylor's Advertising and Brand Management students will graduate with a Dual Award in which they will receive equal recognition and certification from both Taylor's University and the University of the West of England (UWE), UK, with the option to transfer to UWE in the final year.
Careers
When you’ve successfully completed this degree programme, you could embark on any of these exciting careers, including:
- Integrated Marketing Communication Specialist
- Campaign Director
- Branding Specialist
- Brand Developer
- Social Media Specialist/Coordinator
- Customer Engagement Associate
- Copywriter
Programme Structure
Courses include:
- Visual Communication
- Intercultural Communication
- Communication Theory
- Innovative Media
- Media Writing
- Interactive Media
- Research Methods
Key information
Duration
- Full-time
- 36 months
Start dates & application deadlines
- Starting
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More details
- Applicants are advised to submit their application at least 8 weeks (2 months) prior to the commencement date.
Language
English
IELTS 5
TOEFL® IBT 34
Delivered
On Campus
Disciplines
Communication Studies Media Studies & Mass Media Marketing Management View 10 other Bachelors in Marketing Management in MalaysiaAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
IELTS 5
TOEFL® IBT 34
Other requirements
General requirements
- Canadian Pre-University (CPU)
- International Baccalaureate (IB)
- Monash University Foundation Year (MUFY)
Tuition Fee
To alway see correct tuition fees
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International
9379 USD/yearTuition FeeBased on the tuition of 28137 USD for the full programme during 36 months. -
National
7540 USD/yearTuition FeeBased on the tuition of 22622 USD for the full programme during 36 months.
- RM 95,578
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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