Bachelor On Campus

Mass Communication (Advertising and Brand Management) (Hons)

Taylor's University

36 months
9379 USD/year
7540 USD/year
Tuition fee
Apply date
Start date


Students of the Mass Communication (Advertising and Brand Management) (Hons) programme at Taylor's University are taught advertising creative strategy and brand management to fulfil the market demand which have become more challenging over the years.


Students are taught to research, propose, plan and execute projects and campaigns strategically and are taught to use graphic designing and video editing software applications, such as In-Design, Adobe Photoshop, Adobe Illustrator and Final Cut Pro.

The Mass Communication (Advertising and Brand Management) (Hons) programme at Taylor's University also has five elective modules which allow the students to learn modules across programmes and faculties to produce well-grounded  graduates and increase their marketability in the industry. Taylor's Advertising and Brand Management students will graduate with a  Dual Award in which they will receive equal recognition and certification from both Taylor's University and the University of the West of England (UWE), UK, with the option to transfer to UWE in the final year. 


When you’ve successfully completed this degree programme, you could embark on any of these exciting careers, including:

  • Integrated Marketing Communication Specialist
  • Campaign Director
  • Branding Specialist
  • Brand Developer
  • Social Media Specialist/Coordinator
  • Customer Engagement Associate
  • Copywriter

Programme Structure

Courses include:

  • Visual Communication
  • Intercultural Communication
  • Communication Theory
  • Innovative Media
  • Media Writing
  • Interactive Media
  • Research Methods

Key information


  • Full-time
    • 36 months

Start dates & application deadlines

More details
  • Applicants are advised to submit their application at least 8 weeks (2 months) prior to the commencement date.


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Canadian Pre-University (CPU)
Min. average of 55% in 6 subjects
  • International Baccalaureate (IB)
Min. 24 points in 6 subjects
  • Monash University Foundation Year (MUFY)

Tuition Fee

To alway see correct tuition fees
  • International

    9379 USD/year
    Tuition Fee
    Based on the tuition of 28137 USD for the full programme during 36 months.
  • National

    7540 USD/year
    Tuition Fee
    Based on the tuition of 22622 USD for the full programme during 36 months.
  • RM 95,578


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Mass Communication (Advertising and Brand Management) (Hons)
Taylor's University


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