48 months
19227 CAD/year
4798 CAD/year
Tuition fee
Apply date
Start date


Put your plans for a career in business into action with the valuable knowledge and skills gained during the Marketing program from Vancouver Island University program.  

Visit the official programme website for more information


All businesses must have a strategy and process for marketing their products or services.  A Major in Marketing from Vancouver Island University gives business students a flexible choice of completing courses leading to alternative career paths in marketing.  There is an incredibly diverse range of managerial careers in marketing including: online and social media marketing management, not-for-profit marketing, advertising management, event and promotion management, brand and product management, retail management, sports marketing management, market research consulting, business development, sales management, and many other areas in marketing.  Every business needs marketing expertise and people with this capability are in high demand.

Educational Opportunity 

Business plays a major role in the structure and functioning of contemporary society. Rapid changes in technology, resource allocation, structural shifts in the economy, changes in consumer preferences, global competition, and shifts in the employment market all necessitate a better understanding of the role and nature of business in today’s society.

Graduates of the former two-year Business Management diploma program will be able to enter the third year of the BBA and will receive credit for courses completed as part of their diploma.



Programme Structure

Courses included:

  • Buyer Behaviour
  • Taxation 
  • Human Resource Management 
  • Business Statistics
  • Commercial Law
  • Market Research

Key information


  • Full-time
    • 48 months

Start dates & application deadlines


120 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • General admission requirements apply.
  • English 12 with a minimum “C” grade, or equivalent.
  • One of Pre-Calculus 12 or Foundations of Mathematics 12 with a minimum “C” grade (or equivalent). 

Tuition Fee

To alway see correct tuition fees
  • International

    19227 CAD/year
    Tuition Fee
    Based on the tuition of 19227 CAD per year during 48 months.
  • National

    4798 CAD/year
    Tuition Fee
    Based on the tuition of 4798 CAD per year during 48 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Vancouver Island University


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