• Application Deadline
  • 48 months
This bachelor program offers a unique opportunity to become a real expert: you will study Sport and Event Management dual at ALBA Berlin College at University of Applied Sciences Europe in Berlin and gain an excellent academic education in the principles of management and business administration. This programme is available at the Berlin study location.
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Turning your passion into your job – a dream, especially for sports enthusiasts. Basketball has much more to offer than sports entertainment, and no one knows this better than ALBA BERLIN, one of Germany’s most successful basketball clubs. As an expert in the professional sport you love so much, you’ll understand opportunities and prospects inside and out and prepare global players, such as the German number one, for the challenges of the future.

University of Applied Sciences Europe focuses on your development. That's why in the Sport and Event Management dual at ALBA Berlin College at University of Applied Sciences Europe we teach in small learning groups and in a friendly and personal atmosphere. You will be taught by renowned lecturers with both scientific and business backgrounds. You will study at a campus that is centrally located, equipped with the newest technology, and known for its international and English-speaking character.

At the University of Applied Sciences Europe you even get the possibilty to actively shape your studies and your career path. Depending on your personal career goals, you will select your own specializations and choose from a range of interdisciplinary subjects. For example, the optional specialization in Basketball Management opens doors for you to professional sport career opportunities around the world. This is a unique offer in all of Europe which guarantees that you will be perfectly prepared for the job market of tomorrow.

Career options

As a Sport or Event Manager, you can expect a career with constant new challenges. Whether it is a sport event, a fashion event or an exhibition– creativity, good project management and basic business know-how are key factors for success.

You might be working in the marketing & sales department of an international company developing campaigns or PR activities for big sport brands. Or you might be working for a sport club or event agency, organizing large sport events, managing artist bookings, or sponsorships.

Typical areas of work include:

  • Clubs, federations (e.g., UEFA, FIFA) and leagues (e.g. Beko Basketball Bundesliga)
  • Sport marketing agencies (e.g., Lagadère Sports and Infront)
  • Event agencies (e.g., Vok Dams or Jack Morton Worldwide)
  • Sponsorship, PR and event marketing departments in big companies (e.g., Red Bull, VW, Bayer or Carlsberg)
  • Event location management (e.g., Mercedes-Benz Arena in Berlin, The O2 in London)
  • Sporting goods industry (e.g., Nike, Adidas, Puma)
  • Fairs and congresses (e.g., International Motor Show IAA at Hannover Messe, International Green Week at Berlin Messe)
  • Music & film festival management.

This programme is available at the Berlin study location.

Detailed Programme Facts

  • More details:

    We accept students on a rolling basis. 


    • Low cost of living
    • Buzzing international city with a great lifestyle
    • No German required (everyone speaks English)
    • Campus in great location (city center, well-connected)
    • Headquarters of many international companies and start-ups
    • Great for entrepreneurs and freelancers
  • Programme intensity Full-time
    • Full-time duration 48 months
    • Duration description

      8 Semesters (4 Years)

  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

Programme Structure

Courses include:
  • Fundamentals of Business Administration 
  • Marketing
  • Corporate Management
  • Controlling
  • Sponsorship
  • Event Production
  • Resources Management Sport
  • Ticketing & Hospitality
  • Planning cultural & social events

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

  • Online application (including CV and motivation letter)
  • Certified copy of your secondary school diploma 
  • Admission test
  • Personal interview with the admission commission (University of Applied Sciences Europe professor & ALBA BERLIN representative)
  • Good English language skills

Tuition Fee

  • International

    785 EUR/module
    Tuition Fee
    Based on the original amount of 785 EUR per module and a duration of 48 months.
  • EU/EEA

    785 EUR/module
    Tuition Fee
    Based on the original amount of 785 EUR per module and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

University of Applied Sciences Europe offers the possibility of paying the tuition fees in several instalments:

  • Tuition fee: 785 € / month
University of Applied Sciences Europe offers up to 20% discount for tuition fee. Visit programme website for more details.

Living costs for Berlin

  • 836 - 1340 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


You can apply for a partial scholarship for the length of one semester. The selection process is managed by the university. Other options are school loans with flexible monthly payment options from financial institutions.

The University of Applied Sciences Europe (UE) is state-recognised and students therefore have various possibilities to finance their studies. One of these options is to apply for a scholarship.

UE offers its applicants several university scholarships to financially support the tuition fees, but there are also numerous external providers.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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