B.A. On Campus

Fashion Branding and Promotion (Hons)

Heriot-Watt University Dubai

36 months
15668 USD/year
15668 USD/year
Tuition fee
Apply date
Start date


Fashion Branding and Promotion (Hons) is a new programme for 2021 at Heriot-Watt University Dubai, a combination of fashion communication, fashion marketing, branding and management. 



Students develops skills to establish careers in the areas of branding, promotion and advertising, styling and marketing. The Fashion Branding and Promotion (Hons) programme at Heriot-Watt University Dubai offers a combination of courses that enable strong design and analytical skills specifically tailored for the demands of the fashion industry:

  • A brand new programme developed to meet the fashion industry’s need for professionals who have a full understanding of the commercial aspects of the sector as well as creative design skills.
  • Underpinned by hard skills of photography, 3D design, developing branding strategies and marketing plans.
  • Opportunities to collaborate with industry on live projects with high end industry brands.
  • Excellent facilities including maker labs, photography studio, design suite and fashion and textiles workshops.

Programme Structure

  • Year 1
Focuses on initial design and marketing skills, preparing the student with the fundamentals of skills such as photography, design thinking, and introductions to branding and marketing strategy.
  • Year 2
The second year builds upon these fundamentals by introducing specialist topics such as Consumer Behaviours, and Advertising. This is supplemented with creative courses in digital film/media, typography and graphics.
  • Year 3
Students develop critical reflection and analysis skills and work on projects in Fashion Styling, Enterprise and Innovation, Events Management and Visual Merchandising.
  • Year 4
The focus of the honours year is a research project chosen by the student. Many final year students collaborate with industry partners to solve a real world problem or examine a topical industry development.

Key information


  • Full-time
    • 36 months

Start dates & application deadlines


360 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • GCE A-Level CCD (or BBBB at AS-Level)
  • CBSE or equivalent 65%
  • American High School Diploma + SAT1s - 1000.
  • UAE Tawjihiyya 80%
  • International Baccalaureate 24 points or above.

Tuition Fee

To alway see correct tuition fees
  • International

    15668 USD/year
    Tuition Fee
    Based on the tuition of 15668 USD per year during 36 months.
  • National

    15668 USD/year
    Tuition Fee
    Based on the tuition of 15668 USD per year during 36 months.
  • AED 65100 per year

Living costs for Dubai

5300 - 9200 AED /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

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Fashion Branding and Promotion (Hons)
Heriot-Watt University Dubai


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