Marketing and Design (Hons)

Overview

Key facts

Delivered by our Design department and Marketing departments, this isn’t about graphic design but rather the theory and development of the design process. You’ll develop a solid grounding in design principles and applications. You will learn how to produce design briefs, commission design work and manage marketing for any area, from packaging to online advertising. The lively discussion between marketers and contemporary designers forms an important part of your course. Interactive lectures, tutorials and seminars help bring academic principles to life.

In your first year at Lancaster University's Marketing and Design (Hons), you will learn about business models, science and new technology, product development, sustainability, and how design interacts with social media. We’ll also explore areas ranging from consumer behaviour to marketing research, customer relationship management to marketing communications. Throughout the year, you’ll be encouraged to think about how any theory works in practice.

The second year covers subjects such as routes to market – in particular retail, the application of design thinking and marketing research methods.

Every final year student carries out a design research consultancy project with a real-life client. 

The relationship between design and marketing is becoming increasingly more strategic and business-driven. This degree gives you the skills to succeed, whichever career path you choose.