Sports Management - Online

Overview

International sponsorship and corporate competition have transformed sports into a multibillion-euro industry. International sports have set trends and redefined boundaries in international politics and cross-cultural communication, as well as trademark rights and financial models. This Sports Management - Online program at EU Business School requires professionals with specific sports management skills combined with an entrepreneurial mindset and deep business and financial understanding. 

Why Online?

Online education offers the ideal solution for professionals searching for quality education that can be conveniently adapted to busy lives. The online campus offers an international, flexible, and hands-on learning experience guided by expert academics, entrepreneurs and business leaders from around the world.

Convenience and flexibility are key, as online students are not confined to specific campuses or classrooms and still receive the same quality of education as their on-campus peers. Students can organize their studies around their professional and personal commitments and can attend scheduled webinars from anywhere or watch recorded sessions later at their convenience. Students can connect with multicultural classmates from around the globe and can participate in optional on-campus weeks at EU´s campuses in Barcelona, Geneva and Munich.

Career Options

The Bachelor of Arts in Sports degree provides students with fundamental business knowledge as well as a specialist skillset in the sports sector including sports broadcasting and event management. Students who successfully complete this degree may be interested in the following job positions:

• Sports Marketer

Sport marketers promote sports teams and/or professionals to promote a good image. Their end goal is to increase sales revenue for sports organizations, teams or players. These professionals are required to possess advanced skills in digital marketing as their role includes actively engaging with fans to keep the organization, team or professional in the limelight. They may also be involved in franchising and sponsorship agreements as well as event promotion.

A sports marketer should possess excellent interpersonal and communication skills, a strong understanding of the industry as well as advanced knowledge in digital marketing and analytics for campaign creation, implementation and monitoring.

• Event Coordinator

Event coordinators are in charge of an event and its planning. Their  tasks will include selecting venues, forecasting costs and budgeting, arranging services and liaising with clients, among others. Given the wide array of functions which fall under the responsibility of an event coordinator, they  should feel comfortable at multitasking and have good organizational skills. Attention to detail and an understanding of the client’s needs is key to success.

An event coordinator should possess good marketing, interpersonal, organizational and leadership skills to successfully carry out their role.

• Sponsorship Manager

Sponsorship managers are in charge of overseeing an organization’s sponsorship activities. Their  main role is to select, monitor and evaluate activities for goal achievement based on pre-determined KPIs. On selecting an activity, a sports manager should have a good understanding of the organization’s positioning and goals to ensure that a proposal helps build its image. These professionals also ensure contractual obligations are met and will manage large organizational budgets. They are usually located within the marketing department.

A sponsorship manager should be highly skilled in negotiation. Good interpersonal skills as well as analytical skills are also needed.

• Contract Negotiation Manager

Ticket sales managers are in charge of managing the tasks and staff related to ticket sales. To foster sales, they are also involved in building sales through membership or season tickets and the creation of promotional and marketing campaigns with the end goal of filling venues at a profit. Seat assignment and refunds will also form part of their job tasks which may also include identifying ways to prevent and identify false tickets.

Knowledge of finance, accounting and public relations are considered important for this position as well as command of computer applications.

Accreditation

In partnership with University of Derby and London Metropolitan University in the U.K., and Dublin Business School, Ireland, EU students earn state-recognized degrees. Through its alliance with Universidad Católica San Antonio de Murcia (UCAM), Spain, students attain university bachelor's, master's and MBA degrees (título propio).