Data, AI and Management Audencia

Overview

The exponential growth in the production of Big Data and Management from  Audencia  reinforces the strategic nature of its collection and analysis at the service of operational and strategic decision-making, especially in real time. 

Quick Facts:

• As a creator of value, data affects all sectors of the economy and all business functions: customer consumption analysis, advertising targeting, service personalization, risk management, medical research, climate change monitoring, and more. A wealth of information that we need to know how to collect, process, and analyze in order to anticipate trends and inform decisions. 
• In this context, the mission of the Big Data & Management BBA program, supported by Centrale Nantes and Audencia, is to train hybrid managers with a strong international outlook and a high level of expertise in all dimensions of management (finance, management, marketing, strategy) and to provide them with scientific and technical skills in the collection, analysis and use of data to serve business performance.
• The key strength of the BBA Big Data & Management lies in the fact that it is delivered by two top-ranked institutions with recognized faculty in the two main areas covered by this program, management and big data. Choosing the BBA Big Data & Management means choosing to acquire advanced expertise for assured employability in a fast-changing economy looking for young hybrid graduates..