We will teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively. And you’ll learn about business decision making, functions and challenges, making you a highly effective manager.
From viral videos to influencers promoting their favourite products, you've seen and shared the work of digital marketers. Learn how to use data to get a deep understanding of consumers, and create engaging marketing strategies across digital platforms.
At the same time, you'll learn all the different business functions, and gain an appreciation of how closely business and marketing decisions intertwine. There is a huge demand for digital marketers and social media managers, so why not become a well-qualified digital marketing specialist with core business skills, and join them?
Graduates of the Digital Marketing and Business Management (Hons) degree at Abertay University who've specialised in marketing at Abertay have gone on to enjoy successful careers in all areas of marketing, including:
- Marketing managers
- Global marketing executives
- PR and marketing managers
- Brand managers
- Community managers
- Advertising managers
- Sales managers
- Market research analysts
Get more detailsVisit official programme website
- Business Analytics
- Project Management -
- Researching Business and Innovation
- Theory in HRM
- People Planet Profit
- Digital Sociology
Check out the full curriculumVisit official programme website
- 48 months
- 96 months
Start dates & application deadlines
- Apply before
DisciplinesBusiness Administration Management, Organisation & Leadership Digital Marketing View 1159 other Masters in Management, Organisation & Leadership in United Kingdom
Explore more key informationVisit official programme website
We are not aware of any academic requirements for this programme.
- All applicants must have passes in English and Maths - National 5 grade C or GCSE grade C/4 or equivalent. National 5 ESOL is accepted in lieu of National 5 English.
- One of the following: Business Management; Classical Studies; Economics; English; ESOL; Geography; History; Media Studies; Modern Studies; Philosophy; Politics; Psychology; Religious, Moral and Philosophical Studies; Sociology
Make sure you meet all requirementsVisit official programme website
International14000 GBP/yearTuition FeeBased on the original amount of 14000 GBP per year and a duration of 48 months.
National1820 GBP/yearTuition FeeBased on the original amount of 1820 GBP per year and a duration of 48 months.
England, N Ireland & Wales: £9250 per year
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Check for any work restrictionsVisit official programme website
Apply and win up to €10000 to cover your tuition fees.