Digital Marketing and Business Management (Hons) 

Overview

We will teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively. And you’ll learn about business decision making, functions and challenges, making you a highly effective manager. 

From viral videos to influencers promoting their favourite products, you've seen and shared the work of digital marketers. Learn how to use data to get a deep understanding of consumers, and create engaging marketing strategies across digital platforms. 

At the same time, you'll learn all the different business functions, and gain an appreciation of how closely business and marketing decisions intertwine. There is a huge demand for digital marketers and social media managers, so why not become a well-qualified digital marketing specialist with core business skills, and join them?

Careers

Graduates of the Digital Marketing and Business Management (Hons)  degree at Abertay University  who've specialised in marketing at Abertay have gone on to enjoy successful careers in all areas of marketing, including:

• Marketing managers
• Global marketing executives
• PR and marketing managers
• Brand managers
• Community managers
• Advertising managers
• Sales managers
• Market research analysts