48 months
Duration
14000 GBP/year
1820 GBP/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Choose this Digital Marketing and Business Management (Hons) degree at Abertay University designed to develop your digital marketing knowledge and business skills. It’s a great way to start building your career as a professional marketer and manager.

Visit the official programme website for more information

Overview

We will teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively. And you’ll learn about business decision making, functions and challenges, making you a highly effective manager. 

From viral videos to influencers promoting their favourite products, you've seen and shared the work of digital marketers. Learn how to use data to get a deep understanding of consumers, and create engaging marketing strategies across digital platforms. 

At the same time, you'll learn all the different business functions, and gain an appreciation of how closely business and marketing decisions intertwine. There is a huge demand for digital marketers and social media managers, so why not become a well-qualified digital marketing specialist with core business skills, and join them?

Careers

Graduates of the Digital Marketing and Business Management (Hons)  degree at Abertay University  who've specialised in marketing at Abertay have gone on to enjoy successful careers in all areas of marketing, including:

  • Marketing managers
  • Global marketing executives
  • PR and marketing managers
  • Brand managers
  • Community managers
  • Advertising managers
  • Sales managers
  • Market research analysts

Programme Structure

Courses included

  • Business Analytics 
  • Project Management -
  • Researching Business and Innovation
  • Theory in HRM 
  • People Planet Profit 
  • Digital Sociology 

Key information

Duration

  • Full-time
    • 48 months
  • Part-time
    • 96 months

Start dates & application deadlines

Language

English
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
78
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!

Credits

480 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
78
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!

Other requirements

General requirements

  • All applicants must have passes in English and Maths - National 5 grade C or GCSE grade C/4 or equivalent.  National 5 ESOL is accepted in lieu of National 5 English.
  • One of the following: Business Management; Classical Studies; Economics; English; ESOL; Geography; History; Media Studies; Modern Studies; Philosophy; Politics; Psychology; Religious, Moral and Philosophical Studies; Sociology

Tuition Fee

  • International

    14000 GBP/year
    Tuition Fee
    Based on the original amount of 14000 GBP per year and a duration of 48 months.
  • National

    1820 GBP/year
    Tuition Fee
    Based on the original amount of 1820 GBP per year and a duration of 48 months.

England, N Ireland & Wales: £9250 per year

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

Digital Marketing and Business Management (Hons)
-
Abertay University

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