Overview
In just ten-weeks, this Understanding Consumer Behaviour - Customer Decision-Making and the Customer Journey Microcredential from Anglia Ruskin University by FutureLearn will teach you how to identify what your consumers want and need, and how to give it to them by applying a customer-centric marketing approach.
Get to grips with consumer buying behaviour
For marketing professionals who want to stay ahead of the game, this microcredential will help you understand consumer behaviour theory as it exists today and how it should influence your integrated marketing communications online and offline.
Through theories surrounding consumer behaviour, you’ll examine the psychological and sociological drivers that influence how customers buy and explore the consumer decision-making process.
You’ll investigate current buying and behaviour trends and look to the consumers of the future, investigating how you should interact with them and why.
Create buyer personas using consumer behaviour analysis
As customer experience (CX) moves to the top of agendas in successful organisations around the world, understanding your customer and the barriers to purchase are vital to improve the customer journey.
Programme Structure
What is a microcredential?
Microcredentials are designed to upskill you for work in rapidly-growing industries, without the time and cost commitment of a full degree. Your microcredential can stand alone as an independent credential, and some also offer academic credit to use towards a degree.
Courses included:
Consumers and Technology, Perception and Risk
Who Am I? Personality, Attitudes, & Behaviours
Customer Segmentation, Targeting and Retention
Digital Tribes, Listening to Customers and New Trends
Key information
Duration
- Part-time
- 2 months
Start dates & application deadlines
Language
Credits
Delivered
- Self-paced
- No Attendance
- Proactive tutoring and support
- Individual work/assignments (with online group discussions)
Disciplines
Management Studies Strategic Management View 115 other programmes in Strategic Management in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- There are no prerequisites to joining this microcredential.
- Although some experience of working in marketing would be beneficial, the credential is designed for marketing professionals at all levels.
- English language proficiency (listening, speaking, reading, and writing) to a professional level is essential as this course is delivered and assessed in English.
Tuition Fee
-
International
949 USD/fullTuition FeeBased on the tuition of 949 USD for the full programme during 2 months. -
National
949 USD/fullTuition FeeBased on the tuition of 949 USD for the full programme during 2 months.
Funding
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Scholarships Information
Below you will find Bachelor's scholarship opportunities for Understanding Consumer Behaviour - Customer Decision-Making and the Customer Journey Microcredential.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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