Understanding Consumer Behaviour - Customer Decision-Making and the Customer Journey Microcredential, Pre-Bachelor | Part time online | FutureLearn | United Kingdom
Studyportals
Pre-Bachelor Online

Understanding Consumer Behaviour - Customer Decision-Making and the Customer Journey Microcredential

2 months
Duration
949 USD/full
949 USD/full
Unknown
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

In this Understanding Consumer Behaviour - Customer Decision-Making and the Customer Journey Microcredential from Anglia Ruskin University by FutureLearn you will get to know your target consumer’s buying behaviour and learn how to implement effective cross-channel marketing campaigns.

Overview

In just ten-weeks, this Understanding Consumer Behaviour - Customer Decision-Making and the Customer Journey Microcredential from Anglia Ruskin University by FutureLearn will teach you how to identify what your consumers want and need, and how to give it to them by applying a customer-centric marketing approach.

Get to grips with consumer buying behaviour

For marketing professionals who want to stay ahead of the game, this microcredential will help you understand consumer behaviour theory as it exists today and how it should influence your integrated marketing communications online and offline.

Through theories surrounding consumer behaviour, you’ll examine the psychological and sociological drivers that influence how customers buy and explore the consumer decision-making process.

You’ll investigate current buying and behaviour trends and look to the consumers of the future, investigating how you should interact with them and why.

Create buyer personas using consumer behaviour analysis

As customer experience (CX) moves to the top of agendas in successful organisations around the world, understanding your customer and the barriers to purchase are vital to improve the customer journey.

Programme Structure

What is a microcredential?

Microcredentials are designed to upskill you for work in rapidly-growing industries, without the time and cost commitment of a full degree. Your microcredential can stand alone as an independent credential, and some also offer academic credit to use towards a degree.

Courses included:

  • Consumers and Technology, Perception and Risk

  • Who Am I? Personality, Attitudes, & Behaviours

  • Customer Segmentation, Targeting and Retention

  • Digital Tribes, Listening to Customers and New Trends

Key information

Duration

  • Part-time
    • 2 months

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Credits

15 alternative credits

Delivered

Online
  • Self-paced
  • No Attendance
  • Proactive tutoring and support
  • Individual work/assignments (with online group discussions)

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • There are no prerequisites to joining this microcredential.
  • Although some experience of working in marketing would be beneficial, the credential is designed for marketing professionals at all levels.
  • English language proficiency (listening, speaking, reading, and writing) to a professional level is essential as this course is delivered and assessed in English.

Tuition Fee

To always see correct tuition fees
  • International

    949 USD/full
    Tuition Fee
    Based on the tuition of 949 USD for the full programme during 2 months.
  • National

    949 USD/full
    Tuition Fee
    Based on the tuition of 949 USD for the full programme during 2 months.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Understanding Consumer Behaviour - Customer Decision-Making and the Customer Journey Microcredential.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Independent provider
Grant
200000 INR
Deadline
Anytime
Education Future International Scholarship
Merit-based

Read more about eligibility

Education Future
Location not available
Independent provider
Grant
5000 USD
Deadline
31 Mar 2024
BeArt-Presets Academic Scholarship Program
Merit-based Need-based

Read more about eligibility

BeArt-Presets
Location not available
Independent provider
Grant
8000 EUR
Deadline
Not specified
Erasmus Mundus Joint Masters scholarships
Merit-based Need-based

Read more about eligibility

European Commission
Location not available
Independent provider
Grant
10000 USD
Deadline
06 Nov 2023
Atlas Shrugged Essay Contest
Merit-based Need-based

Read more about eligibility

Ayn Rand Institute
Location not available
Independent provider
Grant
3000 CAD
Deadline
31 Dec 2023
Pinsky Law New Venture Development Scholarship
Merit-based

Read more about eligibility

Pinsky Law
Location not available
Independent provider
Grant
1000 EUR
Deadline
01 Dec 2023
The Simmons and Fletcher, P.C., Students With Disabilities Scholarship Contest
Merit-based Need-based

Read more about eligibility

Simmons and Fletcher
Location not available
Independent provider
Grant
500 GBP
Deadline
31 Jan 2024
1st Formations Business Scholarship
Merit-based Need-based

Read more about eligibility

1st Formations
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Full Support for Tuition and Costs of Living- PhD Scholarship at the University of Essex
Merit-based

Read more about eligibility

Junhua Li
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Chevening Scholarships
Merit-based Need-based

Read more about eligibility

The Association of Commonwealth Universities
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Commonwealth Master’s Scholarships
Merit-based Need-based

Read more about eligibility

The Association of Commonwealth Universities
Location not available
Independent provider
Grant
1500 USD
Deadline
01 May 2024
Wear & I Fashion Pioneer Scholarship
Merit-based

Read more about eligibility

WEAR & I
Location not available
Independent provider
Grant
8000 GBP
Deadline
Not specified
Scotland’s Saltire Scholarships for International Students
Merit-based

Read more about eligibility

Get-Scholarship
Location not available
Independent provider
Grant
1000 USD
Deadline
15 Jan 2024
Fighting Bullying With Technology
Merit-based

Read more about eligibility

1902 Software
Location not available
Independent provider
Grant
1000 USD
Deadline
11 Mar 2024
Rising Stars Scholarship
Merit-based

Read more about eligibility

Jeffrey Coller, Knoxville Criminal Defense Attorney
Location not available
Independent provider
Grant
1000 USD
Deadline
08 Jan 2024
The Crowder Law Firm Scholarship
Merit-based

Read more about eligibility

The Crowder Law Firm
Location not available
Independent provider
Grant
1000 USD
Deadline
19 Feb 2024
The Blossom Law Caregiver Scholarship
Merit-based

Read more about eligibility

Blossom Law
Location not available
Independent provider
Grant
1000 USD
Deadline
04 Dec 2023
Collins Rupp, P.C. Moving Forward Scholarship
Merit-based Need-based

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Collins Rupp, P.C.
Location not available
Independent provider
Grant
1500 USD
Deadline
31 Mar 2024
The Annual IELTSing Scholarship
Merit-based

Read more about eligibility

IELTSing
Location not available
Independent provider
Grant
1000 USD
Deadline
15 Nov 2023
Clean And Recovery Scholarship Essay Contest
Merit-based Need-based

Read more about eligibility

Clean and Recovery
Location not available
Independent provider
Grant
90000 AUD
Deadline
Not specified
World Universities Ramsay Postgraduate Scholarship
Merit-based Need-based

Read more about eligibility

The Ramsay Centre
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Dec 2023
$1,000 All Star Verified Scholarship
Merit-based

Read more about eligibility

Verified Scholarships
Location not available
Independent provider
Grant
500 USD
Deadline
09 Jun 2024
VRL Scholarship Program
Merit-based Need-based

Read more about eligibility

VRL Tracking
Location not available
Independent provider
Grant
3000 USD
Deadline
Not specified
AAPG Foundation Grants-in-Aid
Merit-based Need-based

Read more about eligibility

American Association of Petroleum Geologists Foundation
Location not available
Independent provider
Grant
1000 USD
Deadline
Not specified
High School Essay Contest
Merit-based

Read more about eligibility

International Bipolar Foundation
Location not available
Independent provider
Grant
500 USD
Deadline
31 Oct 2023
CryptoRunner Scholarship
Merit-based Need-based

Read more about eligibility

CryptoRunner
Location not available
Independent provider
Grant
1000 GBP
Deadline
Not specified
Pearl Lemon Scholarship
Merit-based

Read more about eligibility

Pearl Lemon
Location not available
Independent provider
Grant
1500 USD
Deadline
30 Nov 2023
Addiction Awareness Scholarship
Merit-based

Read more about eligibility

Seasons in Malibu
Location not available
Independent provider
Grant
3000 USD
Deadline
31 Dec 2023
Coupons Plus Deals “Save for Future” Scholarship
Merit-based

Read more about eligibility

Coupons Plus Deals
Location not available
Independent provider
Grant
1000 USD
Deadline
01 Dec 2023
Go Digital Scholarship Program
Merit-based Need-based

Read more about eligibility

Jelvix
Location not available
Independent provider
Grant
965 USD
Deadline
Anytime
Dr. Martin Blank – SYB Scholarship
Merit-based

Read more about eligibility

Shield Your Body
Location not available
Independent provider
Grant
3000 USD
Deadline
Not specified
Anonymous Hope Fund
Merit-based Need-based

Read more about eligibility

Anonymous Hope Fund
Location not available

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Understanding Consumer Behaviour - Customer Decision-Making and the Customer Journey Microcredential
FutureLearn
Understanding Consumer Behaviour - Customer Decision-Making and the Customer Journey Microcredential
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