Overview

In just ten-weeks, this Understanding Consumer Behaviour - Customer Decision-Making and the Customer Journey Microcredential from Anglia Ruskin University by FutureLearn will teach you how to identify what your consumers want and need, and how to give it to them by applying a customer-centric marketing approach.

Get to grips with consumer buying behaviour

For marketing professionals who want to stay ahead of the game, this microcredential will help you understand consumer behaviour theory as it exists today and how it should influence your integrated marketing communications online and offline.

Through theories surrounding consumer behaviour, you’ll examine the psychological and sociological drivers that influence how customers buy and explore the consumer decision-making process.

You’ll investigate current buying and behaviour trends and look to the consumers of the future, investigating how you should interact with them and why.

Create buyer personas using consumer behaviour analysis

As customer experience (CX) moves to the top of agendas in successful organisations around the world, understanding your customer and the barriers to purchase are vital to improve the customer journey.

Programme Structure

What is a microcredential?

Microcredentials are designed to upskill you for work in rapidly-growing industries, without the time and cost commitment of a full degree. Your microcredential can stand alone as an independent credential, and some also offer academic credit to use towards a degree.

Courses included:

Consumers and Technology, Perception and Risk

Who Am I? Personality, Attitudes, & Behaviours

Customer Segmentation, Targeting and Retention

Digital Tribes, Listening to Customers and New Trends

Key information

Duration

Part-time
- 2 months

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Credits

15 alternative credits

Delivered

Online

Self-paced
No Attendance
Proactive tutoring and support
Individual work/assignments (with online group discussions)

Disciplines

Management Studies Strategic Management View 115 other programmes in Strategic Management in United Kingdom

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

There are no prerequisites to joining this microcredential.

Although some experience of working in marketing would be beneficial, the credential is designed for marketing professionals at all levels.

English language proficiency (listening, speaking, reading, and writing) to a professional level is essential as this course is delivered and assessed in English.

Tuition Fee

To always see correct tuition fees

International

949 USD/full

Tuition Fee

Based on the tuition of 949 USD for the full programme during 2 months.
National

949 USD/full

Tuition Fee

Based on the tuition of 949 USD for the full programme during 2 months.

Funding

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Understanding Consumer Behaviour - Customer Decision-Making and the Customer Journey Microcredential.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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