In just ten-weeks, this Understanding Consumer Behaviour - Customer Decision-Making and the Customer Journey Microcredential from Anglia Ruskin University by FutureLearn will teach you how to identify what your consumers want and need, and how to give it to them by applying a customer-centric marketing approach.
For marketing professionals who want to stay ahead of the game, this microcredential will help you understand consumer behaviour theory as it exists today and how it should influence your integrated marketing communications online and offline.
Through theories surrounding consumer behaviour, you’ll examine the psychological and sociological drivers that influence how customers buy and explore the consumer decision-making process.
You’ll investigate current buying and behaviour trends and look to the consumers of the future, investigating how you should interact with them and why.
As customer experience (CX) moves to the top of agendas in successful organisations around the world, understanding your customer and the barriers to purchase are vital to improve the customer journey.
Starting in
Always verify the dates on the programme website.
10 weeks
What is a microcredential?
Microcredentials are designed to upskill you for work in rapidly-growing industries, without the time and cost commitment of a full degree. Your microcredential can stand alone as an independent credential, and some also offer academic credit to use towards a degree.
Courses included:
This programme may require students to demonstrate proficiency in English.
This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!
Check the programme website for information about funding options.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
