• Anytime
    Application Deadline
  • 2 months
    Duration
In this Understanding Consumer Behaviour - Customer Decision-Making and the Customer Journey Microcredential from Anglia Ruskin University by FutureLearn you will get to know your target consumer’s buying behaviour and learn how to implement effective cross-channel marketing campaigns.
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Overview

In just ten-weeks, this Understanding Consumer Behaviour - Customer Decision-Making and the Customer Journey Microcredential from Anglia Ruskin University by FutureLearn will teach you how to identify what your consumers want and need, and how to give it to them by applying a customer-centric marketing approach.

Get to grips with consumer buying behaviour

For marketing professionals who want to stay ahead of the game, this microcredential will help you understand consumer behaviour theory as it exists today and how it should influence your integrated marketing communications online and offline.

Through theories surrounding consumer behaviour, you’ll examine the psychological and sociological drivers that influence how customers buy and explore the consumer decision-making process.

You’ll investigate current buying and behaviour trends and look to the consumers of the future, investigating how you should interact with them and why.

Create buyer personas using consumer behaviour analysis

As customer experience (CX) moves to the top of agendas in successful organisations around the world, understanding your customer and the barriers to purchase are vital to improve the customer journey.

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 2 months
    • Part-time variant
      Flexible
    • Duration description

      10 weeks

  • Credits
    15 alternative credits
  • Languages
    • English
  • Delivery mode
    Online
    • Time flexibility
      Self-paced
    • Attendance
      No Attendance
    • Teacher support
      Proactive tutoring and support
    • Student interaction
      Individual work/assignments (with online group discussions)

Programme Structure

What is a microcredential?

Microcredentials are designed to upskill you for work in rapidly-growing industries, without the time and cost commitment of a full degree. Your microcredential can stand alone as an independent credential, and some also offer academic credit to use towards a degree.

Courses included:

  • Consumers and Technology, Perception and Risk
  • Who Am I? Personality, Attitudes, & Behaviours
  • Customer Segmentation, Targeting and Retention
  • Digital Tribes, Listening to Customers and New Trends

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

  • There are no prerequisites to joining this microcredential.
  • Although some experience of working in marketing would be beneficial, the credential is designed for marketing professionals at all levels.
  • English language proficiency (listening, speaking, reading, and writing) to a professional level is essential as this course is delivered and assessed in English.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Tuition Fee

  • International

    1064 USD/full
    Tuition Fee
    Based on the original amount of 1064 USD for the full programme and a duration of 2 months.
  • National

    1064 USD/full
    Tuition Fee
    Based on the original amount of 1064 USD for the full programme and a duration of 2 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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