Overview

This 10-week International Marketing - Intercultural Communication Management Microcredential course offered at Anglia Ruskin University by FutureLearn will give you the skills to interact with consumers and businesses around the world in a culturally sensitive way and implement an effective international marketing strategy.

Learn international marketing strategies and build geo-targeted campaigns

In an increasingly global business environment, wrong cultural assumptions can significantly damage brand reputation and campaign success. Understanding the core cultural differences in target markets is vital for marketing professionals who wish to succeed at a higher level.

This exciting microcredential tackles some of the immediate challenges organisations are facing when using digital marketing to speak to consumers and cultures around the world.

Become a leader in intercultural management

With up-to-date expertise in online marketing, our educators will take you through the process of applying intercultural management theories to your work in practice, including decision-making on an individual, team, and business level.

You’ll develop cultural sensitivity for working and leading across cultures both face to face and remotely, and learn how to manage alliances, group communications, and motivation in a workforce of different cultural backgrounds.

Using the latest international marketing case-studies, theory, and research, this microcredential offers in-depth training in how to differentiate a brand or service to make it applicable to customers in a global network, as well as how to identify new potential markets and communicate appropriately with new consumers.

What skills will you learn?

Understanding of cultural sensitivity

National culture and its importance

International communication

Cultural diversity

Business change and development

Programme Structure

What is a microcredential?

Microcredentials are designed to upskill you for work in rapidly-growing industries, without the time and cost commitment of a full degree. Your microcredential can stand alone as an independent credential, and some also offer academic credit to use towards a degree.

Courses included:

The Importance of Culture and Cultural Diversity

Examining Cultural Factors in International Business and Management

Examining Different Cultures and the Complexity of Culture in Organisations

Developing Effective Communication and Management Strategies for International Business

Developing Culturally Sensitive Communications for International Business

Key information

Duration

Part-time
- 2 months

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Credits

10 alternative credits

Delivered

Online

Self-paced
No Attendance
Proactive tutoring and support
Individual work/assignments (with online group discussions)

Disciplines

Communication Studies Marketing Digital Marketing View 138 other programmes in Digital Marketing in United Kingdom

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

There are no prerequisites to joining this microcredential, however a solid understanding of marketing principles in practice will be useful.

English language proficiency (listening, speaking, reading, and writing) to a professional level is essential as this course is delivered and assessed in English.

Tuition Fee

To always see correct tuition fees

International

949 USD/full

Tuition Fee

Based on the tuition of 949 USD for the full programme during 2 months.
National

949 USD/full

Tuition Fee

Based on the tuition of 949 USD for the full programme during 2 months.

Funding

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for International Marketing - Intercultural Communication Management Microcredential.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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