International Marketing - Intercultural Communication Management Microcredential

Overview

This 10-week International Marketing - Intercultural Communication Management Microcredential course offered at Anglia Ruskin University by FutureLearn will give you the skills to interact with consumers and businesses around the world in a culturally sensitive way and implement an effective international marketing strategy.

Learn international marketing strategies and build geo-targeted campaigns

In an increasingly global business environment, wrong cultural assumptions can significantly damage brand reputation and campaign success. Understanding the core cultural differences in target markets is vital for marketing professionals who wish to succeed at a higher level.

This exciting microcredential tackles some of the immediate challenges organisations are facing when using digital marketing to speak to consumers and cultures around the world.

Become a leader in intercultural management

With up-to-date expertise in online marketing, our educators will take you through the process of applying intercultural management theories to your work in practice, including decision-making on an individual, team, and business level.

You’ll develop cultural sensitivity for working and leading across cultures both face to face and remotely, and learn how to manage alliances, group communications, and motivation in a workforce of different cultural backgrounds.

Using the latest international marketing case-studies, theory, and research, this microcredential offers in-depth training in how to differentiate a brand or service to make it applicable to customers in a global network, as well as how to identify new potential markets and communicate appropriately with new consumers.

What skills will you learn?

• Understanding of cultural sensitivity

• National culture and its importance

• International communication

• Cultural diversity

• Business change and development