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Fashion Marketing, B.A.

  • Application Deadline
  • 36 months
    Duration
Milano, Italy
We offer a bachelor degree in Fashion Marketing at the Istituto Europeo Di Design (IED). Those involved in marketing in the fashion industry have a deep understanding of the system, processes, methods and materials. They knows how to read the industry and the market and uses their skills to become an important point of connection between the company and the objective.
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Overview

The course in Fashion Marketing at the Istituto Europeo Di Design (IED) addresses the cultural issues, techniques and methodologies necessary to build an innovative strategic marketing and communication project, with particular attention to the digital world, social media and the challenges of ethics and sustainability. 

Much of the teaching deals with the theme of marketing intended both as a communication tool for the brand and the product, and as a study discipline applied to market logics.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 36 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

  • The expert in communication must possess the characteristics of a professional who is highly familiar with the evolutionary changes and instruments used in the world of communication and their strategies, in order to understand and communicate the new fashion signals, both those of the market and of a particular style. 
  • Fashion Marketing means knowing how to create and manage an integrated communication strategy, manage an ad campaign, deal with the media and relationships with those operating throughout the sector, organize events and fashion shows, but also be able to plan and implement a launch plan for a product, a designer or a brand.
  • The first year of the course of Fashion Marketing is devoted to the acquisition of the fundamental technical skills required, the correct methods used in project management, and building a solid base and preparation regarding the culture of fashion. 

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Tuition Fee

Living costs for Milano

  • 850 - 1450 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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