Overview

This Marketing Essentials MicroBachelor Program offered by edX in collaboration with Doane University - DoaneX, comprised of 3 courses and a final exam, is for those looking to build a solid foundation in marketing techniques that they can apply in their careers. Whether you are already involved in marketing operations and looking for a refresher or thinking about making a career move, understanding how to craft your message and connect it with your audience is a critical skill needed in today’s ever-changing world.

With the successful completion of this program, passing all courses with a 70% or better via the verified (paid) track, you’ll not only receive a certificate highlighting your achievement, but also have the option to collect real college credit (included in the price!) that you can count towards a pursuit of a bachelor’s degree.

What you will learn

Consumer behavior and positioning strategies

Analytical tools used to assess marketing strategies

New technologies as it applies to marketing

Social media and value creation

Market segmentation, target marketing & promotion

Pricing strategies

Integrated marketing and value communication

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Programme Structure

Courses include:

Marketing

Marketing Operations

Marketing - Delivering the Value Proposition

Marketing Essentials Final Exam

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Key information

Duration

Part-time
- 3 months
- 7 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Self-paced

Disciplines

Business Intelligence Digital Marketing View 234 other programmes in Digital Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Make sure you meet all requirements

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Tuition Fee

To always see correct tuition fees

International

496 USD/full

Tuition Fee

Based on the tuition of 496 USD for the full programme during 3 months.
National

496 USD/full

Tuition Fee

Based on the tuition of 496 USD for the full programme during 3 months.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing Essentials MicroBachelor Program.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

What you will learn

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Delivered

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Make sure you meet all requirements

Tuition Fee

International

National

Funding

Scholarships Information

Available Scholarships

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