• Anytime
    Application Deadline
  • 3 months
    Duration
EdX is an online learning platform trusted by over 12 million users offering the Marketing Essentials MicroBachelor Program in collaboration with Doane University - DoaneX. From community organizations to global corporations, marketing is a critical component to be successful. The best ideas, products, and solutions can only make an impact if they can reach the right audience, at the right time.
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Overview

This Marketing Essentials MicroBachelor Program offered by edX in collaboration with Doane University - DoaneX, comprised of 3 courses and a final exam, is for those looking to build a solid foundation in marketing techniques that they can apply in their careers. Whether you are already involved in marketing operations and looking for a refresher or thinking about making a career move, understanding how to craft your message and connect it with your audience is a critical skill needed in today’s ever-changing world.

With the successful completion of this program, passing all courses with a 70% or better via the verified (paid) track, you’ll not only receive a certificate highlighting your achievement, but also have the option to collect real college credit (included in the price!) that you can count towards a pursuit of a bachelor’s degree.

What you will learn

  • Consumer behavior and positioning strategies
  • Analytical tools used to assess marketing strategies
  • New technologies as it applies to marketing
  • Social media and value creation
  • Market segmentation, target marketing & promotion
  • Pricing strategies
  • Integrated marketing and value communication

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
    • Average part-time duration 3 months
    • Intensity 7 hrs/week
    • Duration description

      With MicroBachelors programs, start with the content that matters most to you, online at your own pace. Earn a certificate with each one to show off your new achievement, knowing that you've developed skills that companies actually hire for.

  • Languages
    • English
  • Delivery mode
    Online
    • Time flexibility
      Self-paced
  • More information Go to the programme website

Programme Structure

Courses include:

  • Marketing Foundations
  • Marketing Operations
  • Marketing - Delivering the Value Proposition
  • Marketing Essentials Final Exam

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

Regardless of past experience, if any, edX’s MicroBachelors programs can lead the path to a Bachelor’s degree that makes you job-ready today. MicroBachelors programs are built for adult learners looking to progress their career. 

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Tuition Fee

  • International

    581 USD/full
    Tuition Fee
    Based on the original amount of 581 USD for the full programme and a duration of 3 months.
  • National

    581 USD/full
    Tuition Fee
    Based on the original amount of 581 USD for the full programme and a duration of 3 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Funding

Because MicroBachelors programs are credit-bearing, they are eligible for many employer educational benefit programs; ask your manager if your company offers or matches an investment in education. edX also offers financial assistance to learners who demonstrate that paying the verified certificate fee would cause economic hardship. You can also try a course before buying a MicroBachelors program through the Audit Track.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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