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Fashion Marketing, B.A.

  • Application Deadline
  • 36 months
    Duration
Florence, Italy
We offer a bachelor degree in Fashion Marketing  at the Istituto Europeo Di Design (IED). Those involved in marketing in the fashion industry have a deep understanding of the system, processes, methods and materials. They knows how to read the industry and the market and uses their skills to become an important point of connection between the company and the target.
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Overview

The Undergraduate course in Fashion Marketing at the Istituto Europeo Di Design (IED) addresses the cultural issues, techniques and methodologies necessary to build an innovative strategic marketing and communication project, with particular attention to the digital world, social media and the challenges of ethics and sustainability. 

Much of the teaching deals with the theme of marketing intended both as a communication tool for the brand and the product, and as a study discipline applied to market logics.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 36 months
  • Credits
    180 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

  • Context – Communicate fashion means being able to plan and manage integrated communication strategies, set up advertising campaigns, coordinate the relationship with media and the other player of the sector, organize events and shows, take care of public relation but above all develop launch plans for products, designers and fashion brands.
  • Methodology and structure – The aim of the study path is to explain how to read fashion understanding all the elements through its cultural, historical and social signs, the extension of its meaning in the market in relation to analysis, positioning, distribution, identity, brand and consumer in addition to the typical methods and languages of communication for the web and new media, trends and style evolutions.

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Tuition Fee

Living costs for Florence

  • 850 - 1300 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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