Study cover for Fashion Marketing
B.A. On Campus

Fashion Marketing

Istituto Europeo Di Design (IED)

36 months
17200 EUR/year
17200 EUR/year
Tuition fee
Apply date
Start date


We offer a bachelor degree in Fashion Marketing at the Istituto Europeo Di Design (IED). Those involved in marketing in the fashion industry have a deep understanding of the system, processes, methods and materials. They knows how to read the industry and the market and uses their skills to become an important point of connection between the company and the target.

Visit the official programme website for more information


The Undergraduate course in Fashion Marketing at the Istituto Europeo Di Design (IED) addresses the cultural issues, techniques and methodologies necessary to build an innovative strategic marketing and communication project, with particular attention to the digital world, social media and the challenges of ethics and sustainability. 

Much of the teaching deals with the theme of marketing intended both as a communication tool for the brand and the product, and as a study discipline applied to market logics.

Professional Perspectives

  • Brand and Communication Specialist, 
  • Merchandising Specialist, 
  • Product Manager, 
  • Fashion Buyer, 
  • Retail & Store Specialist,
  •  Digital Coordinator.

Programme Structure

  • Context – Communicate fashion means being able to plan and manage integrated communication strategies, set up advertising campaigns, coordinate the relationship with media and the other player of the sector, organize events and shows, take care of public relation but above all develop launch plans for products, designers and fashion brands.
  • Methodology and structure – The aim of the study path is to explain how to read fashion understanding all the elements through its cultural, historical and social signs, the extension of its meaning in the market in relation to analysis, positioning, distribution, identity, brand and consumer in addition to the typical methods and languages of communication for the web and new media, trends and style evolutions.

Key information


  • Full-time
    • 36 months

Start dates & application deadlines


180 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

In order to be eligible for admission to a 1st Level Academic Diploma programme or to an IED Diplomaprogramme, students must:

  •  be proficient in the language of the chosen course (Italian/English) and comply with the language
  •  requirement listed in the relevant section below;
  •  hold an upper secondary school leaving qualification that satisfies the requirements for entering university education as listed in the relevant sections below; not be enrolled in any other academic course at any other academy or university;
  •  be at least 18 years old by the end of the year in which the course starts;*
  •  comply with the Admission and Enrolment procedures.

Tuition Fee

To alway see correct tuition fees
  • International

    17200 EUR/year
    Tuition Fee
    Based on the tuition of 17200 EUR per year during 36 months.
  • EU/EEA

    17200 EUR/year
    Tuition Fee
    Based on the tuition of 17200 EUR per year during 36 months.

For registration for the first year of the three-year courses, payment is calculated based on the income bracket of the student’s family.

Living costs for Florence

850 - 1300 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

Fashion Marketing
Istituto Europeo Di Design (IED)


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