Overview

The Fashion Marketing BA degree from the Istituto Europeo Di Design (IED) addresses the cultural issues, techniques and methodologies necessary to build an innovative strategic marketing and communication project, with particular attention to the digital world, social media and the challenges of ethics and sustainability.

Much of the teaching deals with the theme of marketing intended both as a communication tool for the brand and the product, and as a study discipline applied to market logics.

Career opportunities:

Brand and Communication Specialist,

Merchandising Specialist,

Product Manager,

Fashion Buyer,

Retail & Store Specialist,

Digital Coordinator.

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Programme Structure

Context – Communicate fashion means being able to plan and manage integrated communication strategies, set up advertising campaigns, coordinate the relationship with media and the other player of the sector, organize events and shows, take care of public relation but above all develop launch plans for products, designers and fashion brands.

Methodology and structure – The aim of the study path is to explain how to read fashion understanding all the elements through its cultural, historical and social signs, the extension of its meaning in the market in relation to analysis, positioning, distribution, identity, brand and consumer in addition to the typical methods and languages of communication for the web and new media, trends and style evolutions.

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Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2024-10-01 00:00:00

Application deadline not specified.

Language

English

IELTS

5.5

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TOEFL^® IBT

68

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Credits

180 alternative credits

Delivered

On Campus

Disciplines

Marketing Fashion, Textiles and Luxury Goods View 4 other Bachelors in Marketing in Italy

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

5.5

Schedule an IELTS test!

TOEFL^® IBT

68

Maximise your IELTS score with the British Council! Sign up for free and get access to free mock tests, training videos and webinars with IELTS Ready.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Florence, School of Fashion and/or in Italy, please visit Student Insurance Portal.

Other requirements

General requirements

In order to be eligible for admission to a 1st Level Academic Diploma programme or to an IED Diplomaprogramme, students must:

be proficient in the language of the chosen course (Italian/English) and comply with the language
requirement listed in the relevant section below;
hold an upper secondary school leaving qualification that satisfies the requirements for entering university education as listed in the relevant sections below; not be enrolled in any other academic course at any other academy or university;
be at least 18 years old by the end of the year in which the course starts;*
comply with the Admission and Enrolment procedures.

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Tuition Fee

To always see correct tuition fees

International

17700 EUR/year

Tuition Fee

Based on the tuition of 17700 EUR per year during 36 months.
EU/EEA

5700 EUR/year

Tuition Fee

Based on the tuition of 5700 EUR per year during 36 months.

EU:

€ 5.700 I income bracket

€ 8.100 II income bracket

€ 10.500 III income bracket

€ 12.900 IV income bracket

€ 15.300 V income bracket

€ 17.700 VI income bracket

Living costs for Florence

850 - 1300 EUR /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check for any work restrictions

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Fashion Marketing - IED Florence.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career opportunities:

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Disciplines

Explore more key information

Academic requirements

English requirements

Student insurance

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fee

International

EU/EEA

Living costs for Florence

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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