36 months
Duration
12675 EUR/year
12675 EUR/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

This Communication and Public Relations programme from EU Business School in Montreux prepares students for a full range of functions across industries within the business arena.

Visit the official programme website for more information

Overview

Consumers have become active participants of the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones. This Communication and Public Relations programme from EU Business School in Montreux will cover topics such as structuring public relations campaigns, media strategy and organizational communication and ethics.

Students may choose to study either the six-semester program (option 1) with 210 ECTS or the seven-semester program (option 2) with 240 ECTS.

Career Options

The Bachelor of Arts in Communication & Public Relations degree provides students with fundamental knowledge in all major business areas as well as specialist skills in communication and public relations. These include social media and consumer behavior. Students who successfully complete this degree may be interested in the following job positions:

  • Communications Manager

Communication managers are responsible for creating, distributing and monitoring messages about the organization to its stakeholders. They are in charge of creating an organization’s communication’s materials including annual reports and press releases, establishing relationships with stakeholders and ensuring that organizational messages are uniform and create a positive image. A communication manager will also play a key role in crisis management and will monitor messages published by third-parties for reputation management.

To succeed in this profession, a communication manager must have strong writing, editing and proofreading as well as presentation skills. They must also present and communicate with confidence.

  • Social Media Manager 

Social media managers regularly post content on an organization’s social media channels about its activities. As well as sharing content, engaging with followers, promoting and tracking third-party mentions, social media managers monitor results for optimization. They  interact directly with the target audience and coordinate with other departments to keep abreast of an organization’s activities and also to provide feedback on actions. A social media manager may work within a communication or marketing department.

To succeed as a social media manager, candidates need to be digitally savvy and have good copywriting and analytical skills. Graphic design and audio-visual knowledge are preferable.

  • Technical Writer 

Translating complex text into a more reader-friendly version is the responsibility of technical writers. They  also conduct research and interviews and ensure that writing projects are handed in on time. Technical writers also write business proposals, update a company’s website and review important corporate documents. They often work as freelancers or are contracted by engineering, medical and research organizations, among others.

Skills in the field of technical writing include good writing, editing and proofreading skills as well as the capacity to analyze and understand complex data.

  • Campaign Manager

Campaign managers help create and run an organization’s integrated marketing campaigns to ensure that they accomplish organizational goals and generate sales. These professionals usually work with third-party agents to ensure the correct preparation and implementation of a campaign. Their tasks are wide ranging as they coordinate and oversee all aspects of a campaign. Working within a pre-defined budget, they will report on campaign effectiveness in terms of customer reach and sales impact, among others. Campaigns will stretch across different marketing areas including digital, emailing, TV, radio and print, among others for maximum impact.

Strong organizational and management skills are needed by a campaign manager as well as knowledge of finance and high creativity.

Programme Structure

Courses include:

  • Production Management
  • Entrepreneurship & New Venture Creation
  • Management Information Systems
  • Digital Business
  • Fundamentals of Public Relations
  • Interpersonal Communications

Key information

Duration

  • Full-time
    • 36 months

Start dates & application deadlines

More details

 

Credits

210 ECTS

210-240

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • 1 completed application form (if the application was not filled in online)
  • 1  certified copy of high school diploma and transcripts; or equivalent.
  • Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent.
  • 2 letters of recommendation
  • 1 written or video essay
  • An electronic passport photo or 3 printed passport-size photos
  • 1 copy of valid passport or ID card
  • 1 bank certificate or letter certifying the applicant's financial solvency
  • €/CHF 200 non-refundable application fee. Please attach a money order, check or receipt for a bank transfer payable to EU

Tuition Fee

To alway see correct tuition fees
  • International

    12675 EUR/year
    Tuition Fee
    Based on the tuition of 12675 EUR per year during 36 months.
  • EU/EEA

    12675 EUR/year
    Tuition Fee
    Based on the tuition of 12675 EUR per year during 36 months.

CHF 13,800

Living costs for Montreux

1700 - 2200 CHF /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

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Communication and Public Relations
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