Digital Business, Design and Innovation

Overview

Digitalization is continually expanding horizons. In addition to startups and new ventures, established businesses are also going digital to appeal to new generations and adapt to modern technologies. They all need entrepreneurial innovators who can come up with creative solutions that are also practical and applicable. Through this program young business leaders will develop the skills, adaptability and curiosity not just to keep up with evolution, but also think ahead and drive change.

Students may choose to study either the six-semester program (option 1) with 210 ECTS or the seven-semester program (option 2) with 240 ECTS

Career Options

The Bachelor of Arts in Digital Business, Design and Innovation program from EU Business School in Geneva provides students with business knowledge and specialist skills particularly in the digital area. Specialist subjects include digital leadership and digital transformation. Students who successfully complete this degree may be interested in the following job positions:

Product Transformation Officer

Product transformation officers are responsible for an organization’s product and innovation strategy to ensure that it is optimal for the target audience. They will either devise new products or finetune or transform existing ones in order to satisfy current and future consumer needs profitably. Their tasks include creating product strategy, product design, market research and project management for new product development and its implementation.

The skills needed by a product transformation officer are leadership, consumer understanding, vision and data analysis as well as finance.

Digital Brand Manager

The duties of a digital brand manager include developing campaigns, creating and implementing an email marketing strategy, engaging users on social networks, promoting posts and writing copy, among many others. A digital brand manager is constantly evaluating results to ensure campaigns are optimal for lead generation and sales conversion.

A digital brand manager requires good analytical, research and creativity skills as well as knowledge of marketing.

Digital Transformation Manager

Digital transformation managers are in charge of reviewing existing processes, structures and roles within an organization and for optimizing them with digital solutions. These professionals will coordinate with current staff to ensure that all needs are covered with new systems and with IT to ensure feasibility. They will lead on the design, development and implementation of technological solutions. Change management tasks will also be undertaken by this professional to ensure project acceptance.

This professional should have good organizational, planning, project management and people management skills.

Business Analyst

Business analysts are responsible for solving problems that affect a company’s performance and efficiency. Among other tasks, they are responsible for collecting data needed for decision-making, undertaking market research, recommending changes, implementation and quality control of the implemented system to enhance company efficiency. They will create IT solutions and will be involved in the design and modification of systems.

A business analyst will be required to have a business background and IT knowledge as well as good interpersonal and presentation skills.

Accreditation

In partnership with University of Derby and London Metropolitan University in the U.K., and Dublin Business School, Ireland, EU students earn state-recognized degrees. Through its alliance with Universidad Católica San Antonio de Murcia (UCAM), Spain, students attain university bachelor's, master's and MBA degrees (título propio).