Communication and Public Relations, B.A. | Online (optional) | EU Business School | Genève, Switzerland
36 months
29362 EUR/year
29362 EUR/year
Tuition fee
Apply date
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This Communication and Public Relations program from EU Business School in Geneva prepares students for a full range of functions across industries within the business arena. Students will gain an understanding of current business trends and challenges, preparing them for a successful career in the ever-changing business world.

Visit the official programme website for more information


Consumers have become active participants of the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones. This program will cover topics such as structuring public relations campaigns, media strategy and organizational communication and ethics.

Students may choose to study either the six-semester program (option 1) with 210 ECTS or the seven-semester program (option 2) with 240 ECTS.

Career Options

The Communication and Public Relations program from EU Business School in Geneva provides students with fundamental knowledge in all major business areas as well as specialist skills in communication and public relations. These include social media and consumer behavior. Students who successfully complete this degree may be interested in the following job positions:

Communications Manager

Communication managers are responsible for creating, distributing and monitoring messages about the organization to its stakeholders. They are in charge of creating an organization’s communication’s materials including annual reports and press releases, establishing relationships with stakeholders and ensuring that organizational messages are uniform and create a positive image. A communication manager will also play a key role in crisis management and will monitor messages published by third-parties for reputation management.

To succeed in this profession, a communication manager must have strong writing, editing and proofreading as well as presentation skills. They must also present and communicate with confidence.

Social Media Manager 

Social media managers regularly post content on an organization’s social media channels about its activities. As well as sharing content, engaging with followers, promoting and tracking third-party mentions, social media managers monitor results for optimization. They  interact directly with the target audience and coordinate with other departments to keep abreast of an organization’s activities and also to provide feedback on actions. A social media manager may work within a communication or marketing department.

To succeed as a social media manager, candidates need to be digitally savvy and have good copywriting and analytical skills. Graphic design and audio-visual knowledge are preferable.

Technical Writer 

Translating complex text into a more reader-friendly version is the responsibility of technical writers. They  also conduct research and interviews and ensure that writing projects are handed in on time. Technical writers also write business proposals, update a company’s website and review important corporate documents. They often work as freelancers or are contracted by engineering, medical and research organizations, among others.

Skills in the field of technical writing include good writing, editing and proofreading skills as well as the capacity to analyze and understand complex data.

Campaign Manager

Campaign managers help create and run an organization’s integrated marketing campaigns to ensure that they accomplish organizational goals and generate sales. These professionals usually work with third-party agents to ensure the correct preparation and implementation of a campaign. Their tasks are wide ranging as they coordinate and oversee all aspects of a campaign. Working within a pre-defined budget, they will report on campaign effectiveness in terms of customer reach and sales impact, among others. Campaigns will stretch across different marketing areas including digital, emailing, TV, radio and print, among others for maximum impact.

Strong organizational and management skills are needed by a campaign manager as well as knowledge of finance and high creativity.


In partnership with University of Derby and London Metropolitan University in the U.K., and Dublin Business School, Ireland, EU students earn state-recognized degrees. Through its alliance with Universidad Católica San Antonio de Murcia (UCAM), Spain, students attain university bachelor's, master's and MBA degrees (título propio).

Programme Structure

Courses include:

  • Human Resources Management
  • Production Management
  • Entrepreneurship & New Venture Creation
  • Management Information Systems
  • Digital Business
  • Fundamentals of Public Relations
  • Interpersonal Communications

Key information


  • Full-time
    • 36 months

Start dates & application deadlines

More details



IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT


210 ECTS



On Campus, Blended, Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT

Other requirements

General requirements

  • 1 certified copy of high school diploma and transcripts; or equivalent.
  • Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; native English speaker or equivalent.

Tuition Fee

To alway see correct tuition fees
  • International

    29362 EUR/year
    Tuition Fee
    Based on the tuition of 29362 EUR per year during 36 months.
  • National

    29362 EUR/year
    Tuition Fee
    Based on the tuition of 29362 EUR per year during 36 months.

CHF 28,980 / year

Living costs for Genève

1925 - 2850 CHF /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Communication and Public Relations
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