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Business Administration (Digital Marketing and Advertising), B.Sc.

  • Application Deadline
  • 42 months
    Duration
Online
Take your Creativity into the Business Field with a Degree in Business Administration (Digital Marketing and Advertising) from Liberty University. With more and more of today’s processes moving to online platforms, the field of digital marketing is growing.
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Overview

Business professionals who are digitally savvy are needed to create ways to engage audiences, clients, and consumers in order to sell products and grow companies.

For success in a career in digital marketing and advertising, you need more than just on-the-job skills. You need the Business Administration (Digital Marketing and Advertising) from Liberty University that provides training in the fields of business and marketing so that you can become a valuable asset to any company or organization you end up working for.

Potential Careers with a BSBA in Digital Marketing Degree

  • Advertising account executive
  • Digital marketer
  • Promotions manager
  • Social media marketer

Accreditation

ACBSP

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 42 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    Online

Programme Structure

Courses include:

  • Marketing Research
  • Digital Marketing in a Virtual World
  • Conversion and Optimization
  • Consumer Retention through Digital Marketing

English Language Requirements

  • Minimum required score:

    61

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

Academic Requirements

You need the following GPA score:

Required score: 2

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 2 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • Admission application
  • Application fee
  • Official college transcripts
  • Unofficial college transcripts may be accepted with a completed official transcript request form
  • A High School Self-Certification form
  • Proof of English proficiency

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Tuition Fee

  • International

    455 USD/credit
    Tuition Fee
    Based on the original amount of 455 USD per credit and a duration of 42 months.
  • National

    455 USD/credit
    Tuition Fee
    Based on the original amount of 455 USD per credit and a duration of 42 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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