48 months
285 USD/credit 8977 USD/year
285 USD/credit 8977 USD/year
Tuition fee
Apply date
Start date


The program provides students with a wide range of knowledge in the various functional areas of business, and prepares them with comprehensive knowledge of successful management of the marketing mix. This major equips students with the academic credentials required to pursue higher education in national and international universities.

Visit the official programme website for more information


Program Goals 

  • Provide students with basic understanding of business, with special focus on marketing and its role in business.

  • Develop entrepreneurial skills in students, including environmental analytical skills and proper communication skills, that helps organizations in decisions making.

  • Develop skills of ethical marketing and business reasoning, critical thinking and problem-solving in local, regional and international business environment.

  • Enable students to conduct and interpret marketing research.

  • Accreditation

    The Chartered Institute of Management Accountants® (CIMA), founded in 1919, is the world’s leading and largest professional body of management accountants.


    Programme Structure

    The B.Sc. degree in Marketing requires the completion of 126 credit hours distributed according to the following plan:

    Type of CoursesCredit/hour1. University General Education Courses 24(a) University Compulsory Courses15(b) University Elective Courses92. College Requirements 66(a) College Compulsory Courses54(b) College Elective Courses123. Major Requirements36(a) Major Compulsory Courses30(b) Major Elective Courses6Total Credit Hours126

    Key information


    • Full-time
      • 48 months

    Start dates & application deadlines




    126 alternative credits


    On Campus

    Academic requirements

    We are not aware of any academic requirements for this programme.

    English requirements

    We are not aware of any English requirements for this programme.

    Other requirements

    General requirements

    • Minimum High school Requirements: An average score of 70% for Advanced or Elite Tracks, and 75% for General Stream.

      EmSAT in English Language: Score of 1100 or its equivalentEmSAT in Mathematics: Score of 600 EmSAT in Arabic: Score of 600 

    Tuition Fee

    To alway see correct tuition fees
    • International

      8977 USD/year
      Tuition Fee
      Based on the tuition of 285 USD per credit during 48 months.
    • National

      8977 USD/year
      Tuition Fee
      Based on the tuition of 285 USD per credit during 48 months.

    AED 1045 per credit hour

    20% discount is applicable to first regular semester



    Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

    Fresh content

    Updated in the last year

    Check the official programme website for potential updates.

    Our partners

    Bachelor of Science in Marketing
    Ajman University


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