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Bachelor of Business Administration in Marketing, B.B.A.

  • Application Deadline
  • 48 months
    Duration

Overview

 It places a strong emphasis on interactive and student-centred learning methods, including case studies, role playing and simulation exercises. It offers a wide range of subject choices, including Consumer Behaviour, Integrated Marketing Communications, Marketing Research, Services Marketing, Internet Marketing and Marketing Management in China.

Programme Aims & Learning Outcomes

This  Bachelor of Business Administration in Marketing programme at The Hong Kong Polytechnic University  provides students with:

  • A well-rounded business education;
  • Competence in the analysis, planning, implementation and control of marketing decisions;
  • Analytical ability and research competence;
  • The ability to communicate, interact and intervene in the integrative role that is ascribed to marketing;
  • Appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and
  • Literacy in the use of information systems and technology that are relevant to marketing.

Career Prospects

Marketing graduates qualify for a wide variety of employment opportunities, including in account management, advertising, marketing research, marketing/product/brand management, customer service, public relations, consumer affairs and protection.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits

    plus 3 training credits

  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses included:

  •  Healthy Lifestyle, Leadership and Intra-Personal Development
  • Introduction to Psychology
  • Introduction to Business Analytics 
  • Introduction to Economics 
  • Introduction to Statistics for Business
  • Introduction to Marketing
  • Language and Communication Requirement 

English Language Requirements

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    80

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements

  • GCE A-level / International A-level: GCE Advanced Level or International Advanced Level with passes in 3 AL, OR 2 AL and 2 AS, subjects
  • International Baccalaureate (IB): A minimum score of 24 with at least grade 4 in 2 Higher Level subjects
  • SAT Reasoning Test/ACT/Advanced Placement Test: A High School (Graduation) Diploma and any one of the following: a total score of 1190 in the SAT Reasoning Test; or an American College Test (ACT) composite score of 24; AND grade 3 in two Advanced Placement (AP) subjects; or a score of 600 in two SAT Subject Tests

Tuition Fee

  • International

    18000 USD/year
    Tuition Fee
    Based on the original amount of 18000 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

HK$140,000 

Living costs for Hong Kong

  • 13720 - 23420 HKD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Bachelor of Business Administration in Marketing
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