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B.B.A. On Campus

Bachelor of Business Administration in Marketing

The Hong Kong Polytechnic University

48 months
Duration
18684 USD/year
5425 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Bachelor of Business Administration in Marketing programme at The Hong Kong Polytechnic University  focuses on the development of practical skills and academic and professional knowledge. 

Overview

Bachelor of Business Administration in Marketing places a strong emphasis on interactive and student-centred learning methods, including case studies, role playing and simulation exercises. It offers a wide range of subject choices, including Consumer Behaviour, Integrated Marketing Communications, Marketing Research, Services Marketing, Internet Marketing and Marketing Management in China.

Programme Aims & Learning Outcomes

This  Bachelor of Business Administration in Marketing programme at The Hong Kong Polytechnic University  provides students with:

  • A well-rounded business education;
  • Competence in the analysis, planning, implementation and control of marketing decisions;
  • Analytical ability and research competence;
  • The ability to communicate, interact and intervene in the integrative role that is ascribed to marketing;
  • Appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and
  • Literacy in the use of information systems and technology that are relevant to marketing.

Career Prospects

Marketing graduates qualify for a wide variety of employment opportunities, including in account management, advertising, marketing research, marketing/product/brand management, customer service, public relations, consumer affairs and protection.

Programme Structure

Courses included:

  •  Healthy Lifestyle, Leadership and Intra-Personal Development
  • Introduction to Psychology
  • Introduction to Business Analytics 
  • Introduction to Economics 
  • Introduction to Statistics for Business
  • Introduction to Marketing
  • Language and Communication Requirement 

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

Language

English
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
80

Credits

120 alternative credits

plus 3 training credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
80

Other requirements

General requirements

  • GCE A-level / International A-level: GCE Advanced Level or International Advanced Level with passes in 3 AL, OR 2 AL and 2 AS, subjects
  • International Baccalaureate (IB): A minimum score of 24 with at least grade 4 in 2 Higher Level subjects
  • SAT Reasoning Test/ACT/Advanced Placement Test: A High School (Graduation) Diploma and any one of the following: a total score of 1190 in the SAT Reasoning Test; or an American College Test (ACT) composite score of 24; AND grade 3 in two Advanced Placement (AP) subjects; or a score of 600 in two SAT Subject Tests

Tuition Fee

To alway see correct tuition fees
  • International

    18684 USD/year
    Tuition Fee
    Based on the tuition of 18684 USD per year during 48 months.
  • National

    5425 USD/year
    Tuition Fee
    Based on the tuition of 5425 USD per year during 48 months.
  • HK$42,100 per academic year for local students. 
  • For non-local students, the tuition fee is HK$145,000

Living costs for Hong Kong

13720 - 23419 HKD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

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Bachelor of Business Administration in Marketing
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The Hong Kong Polytechnic University

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