• Application Deadline
  • 36 months
    Duration
In this International Management - Interactive Marketing programme from MODUL University Vienna you will learn the fundamentals of modern business practices. Introductory courses in financial management, business administration, human resource management, marketing, economics, and European business law prepare you for advanced subjects and your future career.
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Overview

Successful business requires great communication — further courses will enhance your ability to convey your business ideas and research findings in a professional way. 

In this International Management - Interactive Marketing programme from MODUL University Vienna you will boost your communication and presentation skills, improve your academic writing, and further your personal development and networking aptitude. 

To keep up in the ever-changing business environment, you will learn the key concepts and principles of problem solving, critical thinking, decision making, creativity, and teamwork, as well as how to design, plan and implement your own projects.

Cross-Platform Digital Marketing

Business leaders need to know what online channels are available, where a target audience can be found, what data and tools are at their disposal to reach a specific target group, and how to evaluate the impact of marketing efforts across platforms. 

In the specialization in Interactive Marketing, you will learn how to promote brands, goods and services, assess and manage their identity and reputation, acquire and retain customers through marketing efforts, coordinate marketing activities across channels, create a community, and involve users in feedback and co-creation.

Why should you choose Interactive Marketing?

This program is the perfect choice for high school graduates (A-level degree, Matura, Abitur, or equivalent) who are looking for a business management degree. You will gain state-of-the-art management competencies and leadership skills in an international context. If you have career aspirations in marketing, sales and public relations, finance, human resource management, or want to start your own business this program would be the ideal choice.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 36 months
  • Credits
    180 ECTS
  • Languages
    • English
  • Delivery mode
    Blended
  • More information Go to the programme website

Programme Structure

Courses included:

  • Social Media Marketing
  • Integrated Marketing Communications
  • Marketing Intelligence
  • Cases and Technology in Interactive Marketing
  • Project Management
  • International Economics
  • Latest Trends in International Management
  • Strategic Planning

English Language Requirements

  • Minimum required score:

    76

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:

    65

    PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. Delivered and marked by computer, it reports on a scale between 10 and 90.

General Requirements

  • Curriculum vitae (personal data sheet)
  • Letter of motivation (description of reasons for applying to MODUL University Vienna)
  • Academic qualification to enter the study program (high school certificate including transcripts!)
  • Proof of English proficiency level B2 
  • Copy of passport
  • Passport-sized photograph
  • One letter of recommendation (from academic sources)

Tuition Fee

  • International

    12333 EUR/year
    Tuition Fee
    Based on the original amount of 12333 EUR per year and a duration of 36 months.
  • EU/EEA

    12333 EUR/year
    Tuition Fee
    Based on the original amount of 12333 EUR per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Vienna

  • 861 - 1340 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

The admissions committee may grant a reduction of €5,000 to outstanding candidates. This grant is up to the discretion of the admissions committee and no extra application is required. 

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Interactive Marketing
Visit programme website

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