B.B.A. On Campus

Marketing and Communication

New European College

36 months
9800 EUR/year
9800 EUR/year
Tuition fee
Apply date
Start date


Bachelor of International Business Administration students at the New European College complete a series of broad marketing modules, however those students who choose the specialization Marketing and Communication are introduced to the aspects of companies and organisations that affect the success or the organisation.


The Marketing and Communication program from the New European College comprises a combination of business marketing strategies, branding and the way that businesses and organizations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products.

Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organization communicates its messages, both internally and externally.

Graduate Employability

Marketing and communications specialists are required in every company and across every industry, so the career potential is unlimited.

Opportunities include:

  • Market Research
  • Brand Management
  • Advertising
  • Promotions
  • Public Relations
  • Crisis Management

Programme Structure

  • The Marketing & Communication program is aimed at developing the skills and competencies that a modern Marketing and Public Relations Officer requires.
  • Students are introduced to modules such as Mass Communication, Public Relations and Company Branding, but also areas of marketing such as Marketing Research, Niche Marketing and E-Presence.

Key information


  • Full-time
    • 36 months

Start dates & application deadlines

More details

Non-EU must apply 6-8 weeks before the entry date of choice while students living in the EU must apply 2-4 weeks before the entry date of choice. 


240 ECTS


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Completed Secondary School Degree
  • Academic IELTS with min. 6.0 or equivalent. Click here for an overview of equivalent scores.
  • If the student’s Academic IELTS score is not sufficient and they have at least a 5.0, they can receive a conditional acceptance to the Bachelor program and must participate in a Business English Preparation Program. Once the student passes the Academic IELTS with 6.0,  they can enter the Bachelor program at the next intake.
  • Successful Assessment Interview

Tuition Fee

To alway see correct tuition fees
  • International

    9800 EUR/year
    Tuition Fee
    Based on the tuition of 4900 EUR per semester during 36 months.
  • EU/EEA

    9800 EUR/year
    Tuition Fee
    Based on the tuition of 4900 EUR per semester during 36 months.

Living costs for München

1078 - 1689 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing and Communication
New European College


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