48 months
Duration
400 USD/credit
400 USD/credit
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

Help organizations develop modern communication strategies and achieve their business goals. Earn a Bachelor of Science in Business with a Digital Marketing Management major from Bay Path University.

Visit the official programme website for more information

Overview

Why Digital Marketing Management at Bay Path University ?

As the importance of digital marketing and social media increases, businesses look to informed, savvy marketers to guide their communications and manage their online brands.

As a digital marketing manager, you play an important role in reaching and influencing customers and clients. Content marketing, email marketing, social media marketing and mobile marketing are just some of the components of a digital marketing manager’s job.

Developing, executing and monitoring a complete and comprehensive digital marketing strategy is also key to keeping your business at the forefront of the digital marketing world.

The Digital Marketing Management major will prepare you to create, manage and analyze digital marketing strategies and campaigns.

In this major, you will learn how to:

  • Develop an effective social media campaign
  • Manage digital media tools and applications
  • Assess and manage online branding issues
  • Perform effective online marketing research
  • Apply analytics to measure your success and inform your strategy

Digital Marketing Management Careers After Bay Path

  • Blogger
  • Brand Manager
  • Content Strategist
  • Digital Advertising Account Executive
  • Digital Content Manager
  • Multimedia Communications Specialist
  • Online Community Manager
  • Search Engine Optimization Specialist
  • Social Media Copy Writer
  • Social Media Marketing Coordinator

Accreditation

Accredited by the New England Commission of Higher Education (NECHE)

Programme Structure

Courses included:

  • Organization Develop and Change
  • Communicating in Business
  • Financial Management
  • Branding
  • Digital Marketing Management
  • Strategic Management & Policy
  • Fundamentals of Spreadsheets
  • Economics

Key information

Duration

  • Part-time
    • 48 months

Start dates & application deadlines

More details

 

Language

English
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
80
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!

Credits

120 alternative credits

Delivered

Online

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
2

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
80
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!

Other requirements

General requirements

  • Completed, free online admissions application
    • Admissions phone interview
    • Official transcripts from all prior colleges and universities
    • GPA of 2.0 or higher - Students with a cumulative GPA of less than 2.0 may be eligible for conditional acceptance. Some programs also may require a higher minimum GPA.
    • Applicants with fewer than 12 college credits to transfer must provide proof of high school graduation by submitting high school transcript(s) or GED, HiSET or TASC completion document.

Work experience

 

Technological requirements

 

Tuition Fee

  • International

    400 USD/credit
    Tuition Fee
    Based on the original amount of 400 USD per credit and a duration of 48 months.
  • National

    400 USD/credit
    Tuition Fee
    Based on the original amount of 400 USD per credit and a duration of 48 months.

 

Funding

 

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

Digital Marketing Management
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Bay Path University

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