Luxury Brand Management (Specialization)

Luxury Brand Management (Specialization), B.A.

  • Anytime
    Application Deadline
  • 36 months
    Duration

Overview

Two internships allow for the practical application of your education as well as the perfect opportunity to grow your professional network.

The luxury business industry in mature markets is said to change substantially in the next decade. This will require industry leaders to rethink their luxury business models so they maintain their leading edge through innovation, whilst still yielding higher returns on investment.

About the programme

The Luxury Brand Management (Specialization) offered by Hotel Institute Montreux has a focus on experience marketing and relationship management in this dynamic and lucrative niche market. 

  • Limited partial scholarships available.
  • Every student studying at the institution for 6 months and more is eligible for a paid internship (~2,000CHF) in Switzerland of up to 6 months.

Detailed Programme Facts

  • More details:

    You are advised to send your application as soon as possible as places are limited in the school.

  • Programme intensity Full-time
    • Full-time duration 36 months
  • Languages
    • English
    Schedule TOEFL® Get a free IELTS practice test
  • Delivery mode
    On Campus
  • More information Go to the programme website

Programme Structure

Courses included:

  • Competitive Analysis for Luxury Business Management in Mature and Emerging Markets
  • Luxury Marketing and Communication Strategies
  • Organizational Behaviour in the Luxury Business and Services Industry

English Language Requirements

  • Minimum required score:

    5.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test

  • Minimum required score:

    55

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

General Requirements

  • Completed secondary school education (IB Diploma, IBCP Diploma**, Maturité, Abitur, French Bac, 2 A-levels, high school diploma or equivalent)
  • English language proficiency of IELTS 5.5 or TOEFL iBT 55 or equivalent
  • Recommended minimum age of 18 years

Tuition Fee

  • International

    38406 EUR/year
    Tuition Fee
    Based on the original amount of 38406 EUR per year and a duration of 36 months.

  • EU/EEA

    38406 EUR/year
    Tuition Fee
    Based on the original amount of 38406 EUR per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • Year 1- 56,140 CHF
  • Year 2 & 3- 42,760 CHF per year

Living costs for Montreux

  • 1700 - 2200 CHF/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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