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UC recognises how important it is that you are able to continue with your studies while your travel plans are temporarily put on hold due to COVID-19. For this reason, we have developed a carefully selected range of online units for our most popular degree courses, enabling you to commence your study online before transitioning to face-to-face study once travel restrictions are lifted.

Please refer to our website for detailed info regarding availability/conditions etc.

This unique course will give you a strong working knowledge of sports management theory and practice and combine these with the key elements of events and tourism management to create a highly engaging and challenging career pathway.

 You’ll learn how to create, produce, promote and manage world class events covering sports, festivals, conventions, meetings and community activities.

The course will also give you unprecedented access to leaders in sport, industry experts and multiple opportunities so you can gain valuable hands on experience through placement opportunities at some of Australia’s leading sports and event management companies.

Study a Bachelor of Sports Management with Event and Tourism Management from University of Canberra and you will: 

  • build strong knowledge of contemporary sports management theory and practice
  • explore complementary disciplines such as sports media, marketing, advertising strategy and promotions
  • apply a conceptual understanding and a practical orientation in events and tourism management
  • critique and apply the management skills necessary to function effectively, strategically and ethically in management and entrepreneurial roles in the event and tourism management sectors
  • apply critical and creative thinking to address current issues in event and tourism contexts
  • critically evaluate and apply sustainability principles
  • build strong professional networks with current academic and professional leaders in sport and event management
  • participate in multiple work placement opportunities.

Career opportunity

As a UC Bachelor of Sports Management/Bachelor of Event and Tourism Management graduate you’ll be exposed to employment opportunities all over the world. With the tourism and sports industry continuing to grow, the need for qualified and experienced people to create and manage events designed to engage and attract audience from all demographics is also expected to increase globally. Some potential job opportunites could include:

  • event manager
  • conference center manager
  • marketing manager
  • festival program manager
  • campaign manager
  • sponsorship and events coordinator
  • coach
  • club manager
  • wedding planner
  • travel consultant
  • tourism policy officer

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
    • Duration description

      Standard 4 years full-time or equivalent. Maximum 10 years.

  • Credits
    96 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus, Blended, Online

Programme Structure

Courses include:

  •  Introduction to Management
  •  Introduction to Economics
  •  Destination Management and the Visitor Economy 
  •  Tourism and Communication 
  • Tourism and the World Economy
  • Tourism Policy

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

General Requirements

Admission to this course is based on an entrance rank. A rank can be achieved by the following means:

  • Year 12 ATAR
  • other Australian Qualification
  • work experience
  • overseas qualification

CRICOS Code: 099016G

Living costs for Canberra

  • 1425 - 2510 AUD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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