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Overview
Prepare yourself for a career in communication - learn to craft effective advertising, nurture productive relationships between organizations and important publics, and bridge the gap between buyers and sellers in the world of merchandising. Research shows that many communication professionals commonly move between advertising, merchandising, and public relations throughout their careers. The Bachelor of Science in Strategic Communication will engage you in a broad portfolio of courses to give you flexibility and increase your competitive edge in today's job market.
The 24-hour core presents a strong foundation that includes advertising, communication, and public relations classes. You will then specialize in one of three areas by choosing an emphasis from advertising, merchandising or public relations of most interest to you. Throughout your coursework you will develop essential skills sought after in the workplace, including critical thinking, design, media (including online engagement), oral communication, and written communication.
Learn more in the Strategic Communication programme at Northern Arizona University.
Career opportunities
- Advertising - Account management, Client services, Marketing, Promotion
- Merchandising - Buying, Retail management
- Public Relations - Media relations, Communication officer for non-profit, For-profit and governmental agencies
Programme Structure
Courses include:
- Advertising Media Selection
- Advertising Campaigns
- Advertising
- Communication Analysis
- Basic Communication Theory
Key information
Duration
- Full-time
- 48 months
Start dates & application deadlines
- Starting
- Apply before
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- Starting
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Language
English
IELTS 6
PTE Academic 56
TOEFL® IBT 70
Credits
120 SCH
Delivered
On Campus
Disciplines
Communication Studies Strategic Management View 211 other Bachelors in Strategic Management in United StatesAcademic requirements
GPA 2.5
English requirements
IELTS 6
PTE Academic 56
TOEFL® IBT 70
Other requirements
General requirements
- At least 30 units of upper-division courses, which may include transfer work.
- At least 30 units of coursework taken through Northern Arizona University, of which at least 18 must be upper-division courses (300-level or above). This requirement is not met by credit-by-exam, retro-credits, transfer coursework, etc.
- A cumulative grade point average of at least 2.0 on all work attempted at Northern Arizona University.
Tuition Fee
To alway see correct tuition fees
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International
25396 USD/yearTuition FeeBased on the tuition of 25396 USD per year during 48 months. -
National
25396 USD/yearTuition FeeBased on the tuition of 25396 USD per year during 48 months. -
In-State
10650 USD/yearTuition FeeBased on the tuition of 10650 USD per year during 48 months.
Living costs for Flagstaff
1010 - 1500 USD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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