48 months
18123 USD/year
18123 USD/year
Tuition fee
Apply date
Start date


Our BBA in Luxury Marketing program at Canadian University of Dubai will provide you with industry-specific insights into the marketing of luxury goods, such as a product’s unique characteristics, different pricing strategies, retailing and channel management as well as integrative brand promotion.


With no other university in the UAE offering a degree in Luxury Marketing, graduates of this program from Canadian University of Dubai will find themselves in high demand from major international employers and brands. Dubai is currently the 10th largest city in the world in luxury consumption. 

Graduate careers

Luxury Marketing professionals are employed by high-end brands operating in industries ranging from fashion, cars and jewellery through to hospitality. The opportunities for growth and advancement are endless, a graduate with this degree will be able to work as a:

  • Luxury Retailer/ Buyer
  • Luxury Travel Advisor
  • Luxury Hotels/ Resorts Manager
  • Customer Experience Manager
  • Digital Marketing Manager
  • Brand/ Key Accounts Manager

Programme Structure

Courses included:

  • Social & Culture
  • Mathematics for Business
  • Applications of Computer Software
  • Principles of Management
  • Principles of Accounting
  • Quantitative Business Analysis

Key information


  • Full-time
    • 48 months

Start dates & application deadlines


123 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

Completion of secondary education or an equivalent level with the required average. Applicants are accepted in different majors according to the student’s preference and her/his grade average and depending on the capacity of each program

Broadly, a holder of secondary certificates from foreign countries and/or systems is eligible for admission if:

  • The certificate is valid for admission to a public university of the Country in which it was issued
  • The certificate was obtained on completion of at least 12 years of schooling
  • Equivalency Certificate, Issued by Ministry of Education in the UAE.
  • The certificate includes at least six (6) subjects covering the four core fields of: Mathematics, Sciences, Languages, and the Social Sciences & Humanities or Arts
  • A holder of High School Certificates from any country that has two levels of High School Certificate must submit the higher level of certificate

Tuition Fee

To alway see correct tuition fees
  • International

    18123 USD/year
    Tuition Fee
    Based on the tuition of 18123 USD per year during 48 months.
  • National

    18123 USD/year
    Tuition Fee
    Based on the tuition of 18123 USD per year during 48 months.

Living costs for Dubai

5300 - 9200 AED /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Luxury Marketing
Canadian University of Dubai


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