Culture, Creativity and Management (Hons)

Overview

Graduates are in a strong position to gain employment with private and public companies in Hong Kong, mainland China, or abroad, and also in many government departments. 

They may be employed by cultural enterprises, tourism organisations, entertainment enterprises, heritage groups, consulting companies, private and public corporations, and government agencies.

Specifically, the objectives of the Culture, Creativity and Management (Hons) programme at Beijing Normal University - Hong Kong Baptist University United International College  are: 

• To deepen the students' understanding of the increasingly global nature of cultural management within the artistic and creative context and under the contemporary social, political, and economic environments;

• To build up students' in-depth knowledge in business ethics and good corporate- governance;

• To equip students with information technology skills required for today’s business world;

• To train students on oral and written communication techniques, both in Chinese and English, and interpersonal skills that are necessary for effective management;

• To develop students' ability in interpersonal, communication, and presentation skills;

• To strengthen students' understanding of the core principles of management with specific focus on the knowledge of cultural industries;

• To impart to students the fundamental knowledge related to the key fields of study in cultural and creative industries;

• To build up students' knowledge of the cultural industry markets and the fundamental ingredients in business administration;

• To help students in learning fundamental policy, development and management decision-making, as well as capital investment decisions; and

• To train students on the valuation of a cultural industrial programme or organisation for development or regeneration.

Career Prospects

CCM graduates have been employed by a variety of enterprises in the media, tourism, advertising and commercial sectors, and in positions ranging from Project Executives, Sales Executives, to Assistants in Creative Industries organizations that specialize in marketing, media, exhibition, travel, as well as promotion. 

They could also work as Event Assistant, Management Trainee, Graduate Trainee, Assistant Museum Curator, Public Relations and Marketing Assistant Coordinator, and so on.

Upon graduation, CCM students can further their studies in postgraduate programmes in Hong Kong, Macau, mainland China, and overseas, such as US, UK, Australia or other European countries. 

Some of the available programmes include: marketing studies, design, visual arts culture, business administration, international business, tourism management, city planning and administration, cultural heritage and sustainable development, as well as Chinese studies or languages.