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Business Administration - Marketing Concentration, Bachelor

  • Application Deadline
  • 48 months
    Duration
Gonzaga University
Spokane, WA, United States
Business Administration - Marketing Concentration from Gonzaga University emphasizes satisfying needs and wants through the facilitation of the exchange process between and among organizations and customers. 
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Overview

Business Administration - Marketing Concentration from Gonzaga University  introduces you to concepts and techniques apply to all types of organizations, whether they are for profit or non-profit and whether providing goods, services, experiences or ideas to their customers. An organization’s long-term success is determined by understanding customer preferences and perceptions as well as how they change. Marketing is also a critical link between organizations and their environment.

Careers

Marketing is an essential, universal activity common to all individuals and organizations around the world, whether pursuing personal employment, seeking clients for an accounting firm, or in marketing supertankers or soap. Marketing knowledge and skills may lead to challenging and satisfying careers in nearly any field including such activities as sales and sales management, advertising and promotion management, retail management and buying, product development and management, public relations, industrial marketing, marketing research, and international marketing.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Consumer Behavior
  • Marketing Communications
  • Marketing Strategy
  • Econometrics
  • Sport Sponsorship and Promotions
  • Writing for Public Relations
  • Cognition
  • Social Psychology

English Language Requirements

  • Minimum required score:

    80

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

Academic Requirements

You need the following GPA score:

Required score: 3.2

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 3.2 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • Complete the online Common Application.
    • Proof of English Proficiency
    • Students must achieve a 3.2 cumulative GPA, with junior year being no less than a 3.1 GPA, in a college preparatory curriculum that results in a high school diploma.
    • Personal Essay and Activities List (found on the Common Application).
    • Official transcripts in native language and English from all high schools, colleges and universities attended.
    • Common Application School Report (found on the Common Application).
    • One Common Application Teacher Evaluation (found on the Common Application).
    • Copy of Passport 
    • Submit a $50 non-refundable application fee.

Tuition Fee

  • International

    46060 USD/year
    Tuition Fee
    Based on the original amount of 46060 USD per year and a duration of 48 months.

  • National

    46060 USD/year
    Tuition Fee
    Based on the original amount of 46060 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Spokane

  • 880 - 1260 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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