• Application Deadline
  • 42 months
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This Advertising from SRH Berlin University of Applied Sciences combines a theoretical background, strategic thinking and the development of big ideas with the creation of all different kinds of ads. This particular combination of modules and courses in the BA in Advertising is unique not only in Berlin, but in all of Germany.

This Bachelor programme educates students in the diverse fields of advertising, as well as, the related fields of marketing, consumer behavior and market research. The curriculum brings together empirical research, brand planning and innovation strategies on the one hand and visual, verbal and audiovisual communication on the other.

Solid theoretical knowledge is balanced with practical projects. The individual projects are based on actual briefings, contributed directly by advertising agencies, commercial enterprises or cultural and social businesses. Furthermore, all professors and teachers have a strong industry background and are continuously active in their individual fields.

This internationally recognised BA in Advertising prepares students for careers in advertising agencies, marketing and advertising departments, as well as, in media companies and cultural businesses. You will also be able to access numerous postgraduate and Masters' programs.

Your Career Prospects

The internationally recognised BA in Advertising prepares the students for careers in advertising agencies, marketing and advertising departments, as well as, in media companies and cultural businesses.

Career Profile:

  • Strategic Planner
  • Account Manager
  • Concept Writer
  • Copy Writer
  • Media Designer
  • Art Director

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 42 months
  • Credits
    210 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

Programme Structure

Courses include:

  • Positioning
  • Business Models
  • Marketing Management
  • Logo, Corporate Design
  • Design Manual, Packaging
  • Communication Models
  • Communication Research
  • Film Theory, Storyboard + Animatic
  • Basics in Advertising Film
  • Perception + Activation, Motivation + Attitude
  • Buying Decisions

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

  • Proof of qualification to pursue general higher education (i.e. Abitur, A-levels, high school diploma) or proof of professional qualification/experience, in accordance with Section 11 of the Berlin Higher Education Act
  • Your CV
  • Proof of health insurance
  • A portfolio presenting 10 of your own works. This can be drawings, pictures, graphics, photos, etc.
  • Your completed admissions test (see below)
  • Please submit all documents as a .pdf, .zip or .doc.

Tuition Fee

  • International

    9000 EUR/year
    Tuition Fee
    Based on the original amount of 4500 EUR per semester and a duration of 42 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

EU tuition fees: 650€ / month | non-EU tuition fees: 4.500€ / semester

Living costs for Berlin

  • 836 - 1340 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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