• Anytime
    Application Deadline
  • 36 months
    Duration
The Fashion Marketing and Retailing (Hons) at Heriot-Watt Dubai confidently prepares students for a career within the marketing and retailing industry. Students acquire creative, critical and transferable skills for marketing and retailing, which are fashion focused yet broad. Students are taught the fundamentals of fashion marketing and retailing and the fashion business.
Access all 180000+ programmes, for free with a Studyportals account.
account benefits visualised

Overview

We cover the primary needs of the client and the working brief, the focal point of the product and its appeal to customers/consumers, along with key skills such as merchandising, buying, logistics, promotion, advertising and trends analysis to support the product. Extensive links and collaborations with our industrial partners help students to gain a ‘live’ learning experience. Applicants should have a keen desire and aptitude in art and design areas.

Ordinary degree students wishing to progress to the Honours fourth year will need to continue their studies in the UK.

Why study Fashion Marketing and Retailing (Hons) at Heriot-Watt Dubai?
  • Practical based programme with a strong emphasis on academic standards and ‘live’ collaborations.
  • Unique British fashion education where students are involved in the global marketing, promotion, advertising and retail process.
  • Praised highly for considerable active press and media coverage received since launching in Dubai.

Career

Upon graduation, students pursue a range of careers and roles within the fashion industry and its related areas of marketing and retailing, including:

  • fashion buying
  • promotion and advertising
  • fashion stylist
  • fashion sourcing
  • visual merchandising
  • fashion coordinator
  • fashion director
  • retail merchandiser
  • fashion public relations
  • fashion writer
  • retail logistics

Detailed Programme Facts

Programme Structure

Courses include:

  • Critical and Contextual Studies
  • Design Thinking & Process
  • Visual & Digital Development
  • Fashion Marketing & Management
  • Introduction to Fashion Media
  • Textiles

English Language Requirements

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    80

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

Tuition Fee

  • International

    15529 EUR/year
    Tuition Fee
    Based on the original amount of 15529 EUR per year and a duration of 36 months.
  • National

    15529 EUR/year
    Tuition Fee
    Based on the original amount of 15529 EUR per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • AED 63000 per year
  • Studio fees of 682.50 AED per academic year apply for the first year of study only.

Living costs for Dubai

  • 5300 - 9200 AED/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

  • A special International Student Scholarship of up to 50% of the tuition fee will be offered to a maximum of 50 students.
  • This scholarship will be open to all applicants for any of the foundation, undergraduate and postgraduate programmes.
  • These scholarships will be awarded based on a range of criteria including merit, sports, service to community/industry etc.
  • Students who are awarded the International Student Scholarship are expected to voluntarily contribute to the University’s marketing efforts in their respective countries.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fashion Marketing and Retailing (Hons)
Visit programme website

Let us fund your studies abroad!

Apply to The Global Study Awards and get the chance to receive up to £10000 for your study abroad! This funding is powered by ISIC, British Council, IELTS and Studyportals.

Tell me more
Global Study Awards

Wishlist

You’ve wishlisted multiple studies. Did you know you can compare them side-by-side in our Compare-tool?